Hungry shoppers in Hong Kong have a new reason to queue up this summer: Maxim’s MX has launched a flash sale on its signature Cantonese roast meats, offering a three-item siu mei combo for just HK$35 and a crispy pork belly paired with shredded chicken for HK$68, available exclusively for takeaway from now until August 3 during designated hours.
The beloved fast-casual chain, known for its consistently popular char siu, white cut chicken, and siu yuk, is betting on deep discounts to attract cost-conscious customers looking to “add dishes” to family dinners without breaking the bank. The promotion, which slashes prices by up to 40% off regular menu rates, has already generated buzz on social media platforms like Facebook and Xiaohongshu, where users are sharing tips on how to snag the best deals.
What’s on the Menu: Two Flash Deals, One Goal
The headline offer is the $35 Siu Mei Three-Item Combo, which includes a generous portion of Maxim’s signature honey-glazed char siu, tender white cut chicken, and savoury braised red sausage. The second deal, priced at $68, features half a catty of crispy roast pork belly alongside shredded chicken—enough to feed two to three people as a side dish.
Both promotions are takeaway-only, meaning diners cannot sit down to enjoy them in-store. The chain has not disclosed the exact quantity available per location, but the “while stocks last” clause suggests early birds will fare best.
Timed Release: When and How to Score the Deals
To participate, customers must visit any Maxim’s MX outlet across Hong Kong during specific time windows. While the chain has not publicly listed every branch’s schedule, the typical flash sale window runs from late afternoon to early evening—roughly 4:00 PM to 7:00 PM—to capture the pre-dinner “add-dish” crowd. The promotion is valid from now through August 3, 2026.
The terms and conditions are straightforward: no stacking with other discounts, no dine-in option, and limited availability. Maxim’s advises customers to check with their local outlet for exact timing, as some branches may adjust hours based on demand.
Broader Context: Siu Mei Wars Heat Up
This flash sale is the latest salvo in an ongoing price war among Hong Kong’s major fast-food chains. Earlier this month, rival Café de Coral (大家樂) launched a $79 roast chicken and char siu duo with two free bowls of rice, while other chains have offered discounted suckling pig and steamed fish specials. The competition reflects a broader trend: as inflation and living costs rise, consumers are hunting for value without sacrificing quality.
Maxim’s MX, a subsidiary of the Maxim’s Group, has long been a household name for Cantonese roast meats. By offering a $35 three-item combo—a price that rivals the cost of a single meat portion at many cha chaan tengs—the chain is positioning itself as a go-to option for budget-conscious families and office workers seeking a quick, satisfying meal upgrade.
Practical Takeaways for Savvy Shoppers
- Set a reminder: The flash sale hours are limited, so mark your calendar. Arriving just before the window opens increases your chances of avoiding long queues.
- Plan your meal: The $35 combo is ideal as a side dish for two, while the $68 pork belly and shredded chicken set can serve as a main course for a small family when paired with rice.
- Check store policies: Some branches may have different stock levels. Calling ahead or checking the Maxim’s MX Facebook page for updates can save time.
- No substitutions: The menu is fixed for each deal; don’t expect to swap out red sausage for extra char siu.
The Bigger Picture: Dining Out on a Shoestring
Promotions like these are more than just marketing stunts—they reflect a structural shift in Hong Kong’s food scene. With the city’s restaurant industry still recovering from pandemic-era losses and grappling with rising rents and labour costs, flash sales have become a key tool to drive foot traffic and clear inventory. For consumers, it means more opportunities to enjoy high-quality roast meats at prices that haven’t been seen in years.
Whether this price war will last beyond summer remains to be seen. But for now, Hong Kong’s siu mei lovers have a clear message: set your alarms, bring your own containers, and get ready to queue. The $35 three-item combo waits for no one.