A nostalgic taste of Hong Kong meets artisan chocolate craftsmanship in a new collaboration that is set to delight beverage enthusiasts across the city. Popular drink brand MEKO has partnered with Lucullus, a homegrown premium chocolate label celebrating its 50th anniversary, to launch two exclusively crafted chocolate drinks: the “MEKO x Lucullus” Cocoa Milk Tea and Cocoa Coconut Milk. The limited-edition beverages are now available at all 7-Eleven convenience stores in Hong Kong, with a retail price of just HK$11.5 per 330ml bottle.
A Fusion of Local Heritage and Fine Cocoa
This crossover marks the first time MEKO and Lucullus have joined hands, blending MEKO’s expertise in ready-to-drink refreshments with Lucullus’s half-century legacy in high-end chocolate making. The collaboration arrives at a milestone moment for Lucullus, which has been a staple of Hong Kong’s confectionery scene since 1974.
Both drinks incorporate premium French cocoa, lending a rich, sophisticated chocolate profile that distinguishes them from typical mass-market offerings. The result is a product that aims to bridge everyday convenience with indulgence—an approach that resonates with Hong Kong’s fast-paced lifestyle while honouring the territory’s love for quality甜品 (desserts).
Two Distinct Flavours, One Smooth Finish
The first variant, Cocoa Milk Tea, combines the robustness of aged Pu’er tea with the depth of dark cocoa. The Pu’er base—known for its earthy, mellow character—provides a subtle counterbalance to the cocoa’s intensity, creating a layered sip that finishes with a gentle tea aftertaste. It is described as a “double-rich” experience with a silky mouthfeel.
The second offering, Cocoa Coconut Milk, taps into the growing trend of plant-based milk beverages. A creamy coconut milk foundation is interwoven with cocoa, delivering a thick, luscious texture that appeals to younger consumers seeking a dairy-free alternative without compromising on flavour. Each sip is designed to feel both comforting and sophisticated.
In-Store Promotion and Exclusive Discount
To celebrate the launch, a special promotional period runs from now until September 22. Customers who purchase any MEKO x Lucullus drink at 7-Eleven can redeem a HK$20 discount on purchases of HK$200 or more at any Lucullus retail outlet by presenting their receipt. The offer provides an entry point for chocolate lovers to explore Lucullus’s full range of handcrafted chocolate products, from pralines to truffles.
Broader Implications for Hong Kong’s F&B Market
This partnership reflects a wider trend in Hong Kong’s food and beverage sector: legacy brands collaborating with modern ready-to-drink labels to reach new demographics. As convenience-store culture deepens, crossovers that combine affordability with a premium ingredient story are proving popular. For Lucullus, the move introduces its 50-year brand heritage to a younger, on-the-go audience. For MEKO, it adds a layer of credibility and sophistication to its product line.
Industry observers note that such collaborations also respond to shifting consumer expectations—Hong Kong residents increasingly seek out products that deliver both value and a sense of local identity. By integrating a beloved local chocolate brand into a widely accessible drink format, the partnership taps into nostalgia while embracing innovation.
Act Now, While Supplies Last
Quantities are limited, and both drinks will be available only while stocks last. As with all limited-time promotions, prices and offers are subject to change. Enthusiasts are encouraged to check with individual 7-Eleven stores and Lucullus outlets for the most current details. Whether you are a devoted chocolate connoisseur or simply curious about the fusion of tea and cacao, this collaboration offers an affordable taste of Hong Kong’s evolving culinary landscape.