Lede:
As the Mid-Autumn Festival approaches, Tang Palace Gathering (唐宮小聚) has launched three newly designed mooncake gift boxes—the “Colourful Knot Moon Gift Set,” the “Family Togetherness Gift Set,” and the “Seven Stars Accompanying the Moon Gift Set”—marking the brand’s first move to sell individual mooncakes. With the introduction of two novel flavours—pandan and kumquat winter melon—vouchers are now available at all branches, with promotional prices starting from HK$148. Redemption runs until September 25.
Body:
In a festive season defined by tradition and sweet indulgence, Tang Palace Gathering is upping the ante this year with a refreshed mooncake lineup aimed at both classic purists and adventurous eaters. The brand’s three gift sets—each wrapped in elegant, individually packaged designs—are now available for pre-purchase via vouchers at any of its three Hong Kong locations: Central’s The L Place, Tsim Sha Tsui’s Silvercord, and Sha Tin’s New Town Plaza.
The flagship “Colourful Knot Moon Gift Set” (HK$182 with voucher, original HK$268) contains four pieces, one of each flavour: the new Emerald Egg Yolk Mooncake (120g), featuring a special pandan filling paired with premium salted egg yolk; Red Lotus Seed with Egg Yolk (120g); Low-Sugar Tangerine Peel Red Bean (120g); and Black Sesame with Egg Yolk (120g). For those who prefer to sample a single treat, individual mooncakes are also available at a member price of HK$62 (original HK$68)—a first for the restaurant chain.
The “Family Togetherness Gift Set” (HK$148 with voucher, original HK$218) offers six pieces in a sky-blue rectangular tin, including the four above plus the newly created Kumquat Winter Melon Mooncake (70g) and Shredded Coconut Mooncake (70g). Meanwhile, the premium “Seven Stars Accompanying the Moon Gift Set” (HK$262 with voucher, original HK$388) arrives in a gold octagonal tin, housing eight pieces. Alongside the six flavours listed, it includes the traditional Double Yolk White Lotus Mooncake (180g) and Jinhua Ham with Five Nuts (70g).
Vouchers are on sale now at all storefronts, with redemption available daily until September 25. Customers are advised to call their chosen branch at least one day in advance to reserve items. The brand emphasizes that quantities are limited and offers are subject to change without prior notice.
Broader Impact and Next Steps:
The launch reflects a growing trend among Hong Kong restaurants to blend nostalgia with innovation, catering to younger diners seeking lighter, less sugary options—hence the pandan and kumquat variants. For consumers, early bird voucher purchases offer significant savings, making premium mooncakes more accessible. As the festival nears, Tang Palace Gathering is expected to release additional festive menus, promising a full-circle celebration from gift-giving to family feasts. For updates, follow the brand’s official social channels or visit any branch directly.