HONG KONG — With rising food costs and concerns over household supplies gripping the city, Best Mart 360° (優品360°) has launched its blockbuster “Friendly Buy Thanks Festival (友好 Buy 感謝祭)”, slashing prices by up to 40% on more than 300 everyday essentials, from rice and canned abalone to frozen salmon and premium coffee. Running in all locations now through September 10, 2026, the promotion offers Hong Kong families a rare chance to stock up at deep discounts, with the headline-grabbing $88 lucky bag valued at nearly $153.
The Scene: Shoppers Flock to Stores for the $88 Grab
Reporters visiting Best Mart 360° outlets on the first day of the sale witnessed long queues and full carts. One of the most sought-after items is the limited-edition $88 luxury lucky bag, which retails at a staggering 58 percent off its combined value of $152.90. Inside, shoppers find a tin of rare braised abalone (珍殿紅燒鮑魚), a bag of premium Akita Komachi rice (五豐秋田小町米), popular Italian espresso candies, and a reusable food cover.
“I came specifically for the abalone bag,” said Mrs. Cheng, a 45-year-old mother of two from Kowloon Bay, who added that she plans to use the haul for family dinners and emergency reserves. “With everything going up, this feels like a small victory.”
How the Sale Works: Discounts, Cash Vouchers, and Membership Perks
The campaign is built around a simple but powerful structure: across all categories—snacks, frozen foods, liquor, and personal care items—prices drop to as low as 60 percent of the original. But the real savings come from stacking offers.
Key promotions include:
- $88 Lucky Bag – Contains products worth up to $152.90 (approx. 58% savings)
- Spend & Save – For every $100 spent in a single transaction, shoppers receive a $15 cash voucher, valid on a minimum $120 purchase within seven days
- Double Rewards Mondays – Standard and Gold members earn double loyalty points every Monday
- Referral Bonus – Invite a friend to join CLUB 360˚ and earn a $10 e-voucher
Members can also register directly via the app by spending $200 in-store, unlocking further deals.
Category Highlights: Where the Best Deals Hide
Grocery & Frozen Staples
- Norwegian frozen skin-on salmon fillets (4-pack) – $69.90
- Spanish hormone-free pork collar slices (300g) – $25 each when buying two
- Aqua Feast Vietnamese tiger prawns (500g) – $69
- Tao Ti dim sum bundle (siu mai, har gow, char siu buns, glutinous rice chicken) – $15 per item on two-item purchase
Snacks & Drinks
- Asahi Wonda extra-strong coffee – up to 60% off
- PANDO peanuts & sunflower seeds – up to 54% off
- Wei Long mo yu shuang (konjac snacks) – buy two and receive a premium cup
- White coffee – buy three, get one free (approx. $24.80 per pack)
Alcohol & Mixers
- Whiskey purchases include four free cans of soda water
- Hot & sour noodles – buy one, get one free
Personal Care
- Selected masks and wet wipes – up to 54% off
Broader Context: Why This Matters Now
This year’s sale arrives as Hong Kong households face mounting pressure from inflation and supply chain volatility. Many families have begun rebuilding pantry reserves following earlier disruptions, and the “Friendly Buy” event offers a practical, budget-friendly solution. Industry experts note that chain retailers are increasingly using deep-discount events to retain price-sensitive customers in a competitive market.
“Bundling high-value items like abalone with everyday rice is a smart move,” said retail analyst Leo Tang. “It appeals to both the stock-up mentality and the desire for premium experiences at low cost.”
The event also reflects a shift toward loyalty-driven retail, with double-point Mondays and referral rewards designed to convert one-time shoppers into repeat, digitally engaged customers.
Next Steps for Smart Shoppers
Consumers are advised to arrive early to secure the limited $88 lucky bags, as they are expected to sell out quickly. To maximize savings, combine the cash voucher offer with membership points and bulk purchases.
For those looking to stretch their budget further, the sale overlaps with several other ongoing supermarket promotions in Hong Kong, including Wellcome’s new Korean food section and ParknShop’s dental-care bundle. Readers can compare offers and plan a multi-stop shopping trip for the best overall value.
All promotions are subject to terms and conditions. Offers are valid while stocks last. Best Mart 360° and U Lifestyle reserve the right to amend or withdraw any promotion without prior notice. Prices are accurate as of the publication date.