Hong Kong’s beloved home-cleaning brand WayWay has joined forces with Japanese pop-culture icon Opanchu Usagi—affectionately known as “Pants Rabbit”—to launch a whimsical limited-edition collection of laundry and dishwashing products, available from June 12 at major supermarket chains including ParknShop, Wellcome, and HKTVmall. Shoppers who spend a minimum amount on the collaboration items can score exclusive freebies such as a collectible ice cup and stickers, while a seven-day pop-up tour across Hong Kong will hand out complimentary gifts on the spot.
The partnership, dubbed the “Clean & Cute Collection,” marks a playful intersection of household practicality and pop-culture charm. WayWay, a trusted name in Hong Kong home care, has wrapped its everyday essentials in the signature pink aesthetic of Opanchu Usagi, a Japanese character known for its cheeky, underwear-clad rabbit design. The result is a five-product lineup that promises to turn routine chores into a more delightful experience.
What’s in the Collection?
The limited-edition range includes:
- Ultra-Concentrated Scented Laundry Beads (38 capsules): Formulated with eight-times concentrated cleaning power, these beads target stubborn stains while offering 99.9% antibacterial protection, according to certified tests. They also help preserve fabric color and softness.
- Ultra-Concentrated Antibacterial Scented Laundry Liquid (1 litre): Designed to penetrate deep into fibers, this liquid removes everyday dirt and provides dual protection against bacteria and dust mites. It is certified to eliminate 99.9% of germs.
- Antibacterial Concentrated Dishwashing Liquid (900 ml): This formula quickly emulsifies grease and is infused with a sweet peach scent to neutralize odors. It also boasts a 99.9% antibacterial rate.
- Antibacterial Concentrated Dishwashing Liquid Twin Pack (2 x 900 ml): The twin pack comes with a bonus Opanchu Usagi limited-edition trivet.
- Intimate Wear Laundry Liquid (450 ml): Exclusively available at ParknShop, this gentle formula targets bacteria common on delicate fabrics, uses protease enzymes to tackle stains like blood and discharge, and features a calming bluebell fragrance.
All products will hit shelves on June 12 at ParknShop, Wellcome, HKTVmall, Yata, and selected pharmacies. The intimate wear liquid is a ParknShop exclusive.
How to Get the Freebies
From June 12 onward, shoppers at participating retailers can unlock two tiers of rewards:
- Spend HK$68 on any WayWay x Opanchu Usagi product to receive one limited-edition sticker sheet (valued at HK$29.9).
- Spend HK$148 to receive an exclusive Opanchu Usagi ice cup (valued at HK$139.9) in addition to the sticker.
These gifts are available while stocks last, and the promotion runs at both physical stores and online platforms including HKTVmall.
Seven-Day Pop-Up Tour Across Hong Kong
For those who prefer instant gratification, WayWay is deploying a “Clean & Cute Mobile Van” that will traverse the city from June 12 to June 18. The vehicle, decked out in Opanchu Usagi’s signature pink, will stop at seven locations. Visitors who like the “WayWay HK” Facebook page and the “OPANCHU USAGI” Instagram page, and register as a member, can receive a free Opanchu Usagi hand fan and a HK$5 coupon.
Pop-Up Van Schedule:
- June 12 (Friday): 11:00–15:00, Kwun Tong, Chun Yip Street
- June 13 (Saturday): 12:00–18:00, Mong Kok, Langham Place
- June 14 (Sunday): 12:00–18:00, Sha Tin, Pai Tau Street
- June 15 (Monday): 11:00–15:00, San Po Kong, Ng Fong Street
- June 16 (Tuesday): 11:00–15:00, Mong Kok, Sai Yeung Choi Street
- June 17 (Wednesday): 11:00–15:00, Causeway Bay, MTR Exit C
- June 18 (Thursday): 11:00–15:00, Prince Edward, Bute Street
Organizers note that times and locations may shift due to traffic or weather, and advise checking WayWay’s official social media for real-time updates.
Why This Collaboration Matters
This partnership reflects a growing trend in Hong Kong’s consumer market: blending functional household goods with beloved pop-culture characters to drive engagement. For fans of Opanchu Usagi—a character that has cultivated a cult following in Japan and across Asia—the collection offers a rare chance to own branded merchandise without paying premium prices. For WayWay, the collaboration injects fresh energy into a category often seen as mundane, potentially attracting younger shoppers who might otherwise overlook cleaning aisles.
Actionable Takeaways for Readers
- Plan your shopping trip: To secure the ice cup, aim for a single receipt of at least HK$148 on WayWay x Opanchu Usagi products. The sticker is yours at HK$68.
- Visit the pop-up van early: Gifts are limited and distributed on a first-come, first-served basis. Arriving early in the window improves your chances.
- Follow social media for updates: Real-time changes to the van’s schedule will be posted on WayWay HK’s Facebook and Opanchu Usagi’s Instagram pages.
This collaboration is a clear signal that Hong Kong retailers are increasingly leveraging nostalgia and character licensing to boost foot traffic and basket size. For collectors and families alike, it offers a rare chance to merge practical shopping with a touch of playful fandom.