Hong Kong’s food scene is getting a fizzy injection this autumn. Vitasoy has rolled out a creative city-wide hunt for its sparkling tea range, sending brand ambassadors dressed as giant bottles of Vita Sparkling Tea into busy districts across the territory. Their mission? Reward hungry pedestrians with scratch cards that immediately unlock a HK$10 cash voucher for set meals at dozens of local restaurants.
The activation turns an ordinary lunch break into a game. From late September through mid-October, the roaming representatives will station themselves in high-traffic neighborhoods populated by office workers and weekend shoppers. Finding one is the first step; completing a simple social media task is the second.
Cracking the Code: How It Works
The process is calibrated for speed and instant gratification. When you spot an ambassador carrying the oversized Vita Sparkling Tea pack, approach them and ask for a scratch card. To claim it, you must immediately pull out your phone and follow Vitasoy’s official Instagram or Facebook page (@vitahkofficial). Show the follow confirmation to the ambassador, and the scratch card is yours. Scratch it off on the spot—every card guarantees a HK$10 voucher valid at specific partner eateries.
The Hunt Schedule
The ambassadors will rotate through five zones over four consecutive weekends. Vouchers are limited, so arriving early in the day significantly boosts your chance of a successful encounter. Vitasoy strongly recommends monitoring their Instagram Stories live updates, as the ambassadors drift through their assigned areas without a fixed street corner.
- Kwun Tong: September 25–27 (targeting the industrial-area lunch crowd)
- Mongkok: October 1–4 (drawing shoppers and nightlife seekers)
- Shek Mun: October 9–10
- Tai Wai: October 11
- Tsuen Wan: October 16–18
Where to Redeem Your HK$10 Discount
The voucher applies to a designated “Vita Sparkling Tea Set Meal” at each restaurant. The lineup spans cuisines and budgets, offering diners genuine variety across all five districts.
Kwun Tong participants can choose from Japanese udon at Kagura Udon, Thai dishes at Mala Si Chai, or a hearty breakfast at Tai Yin. Over in Mongkok, options include Korean BBQ at Pyeongchang, Vietnamese staples at Yuet Fung, or grilled skewers at Siu Cheung on Portland Street. In Tsuen Wan, the list ranges from Hamburger Hero and Bento House to Dou Gun Hotpot in the city-centre complex. Shek Mun offers bites at One Heart and Cheese Snacks and Double Flavor, while Tai Wai diners can claim their discount at Man Kee Hotpot or the popular 16 Port chicken pot eatery.
Key Terms to Know Before You Go
A few rules are essential for a smooth experience. The scratch card is valid only for dine-in or self-pickup takeaway—third-party delivery apps are excluded. You must present the voucher before ordering or paying, and the restaurant will collect it upon use. Each scratch card works for a single transaction, with one voucher per receipt. The overall promotion window runs from September 25 to October 24, 2026.
Why This Matters for Hong Kong Diners
Restaurant dining in Hong Kong is an expensive habit, and beverage-led promotions like this are a rare win for the budget-conscious. By partnering directly with local F&B outlets, Vitasoy not only builds buzz for its new sparkling tea line but also drives foot traffic to independent eateries that benefit from the exposure. For the consumer, it transforms a routine purchase into a small adventure. The chance to cool down with a chilled, carbonated tea while saving money on a meal is a combination that resonates deeply in a city renowned for loving both food and value. Charge your phone, plan your route, and keep your eyes open for that bright, bubbly bottle.