Craving a cool treat without breaking the bank? Dassun Supermarket has just announced a week-long ice cream bonanza, offering beloved Vitasoy-branded frozen desserts at a jaw-dropping HK$60 for any eight items.
Ho, ho, hold the cone—and the cup, and the mochi! From Monday, September 21st through Sunday, September 27th, 2026, the local grocery chain is turning up the chill factor with a Mix & Match promotion that has dessert fans buzzing. For a limited window, shoppers can snag eight pieces of ice cream for just HK$60, effectively lowering the per-item cost to an unbeatable HK$7.50. The offer applies across a wide spectrum of Vitasoy’s classic lineup, including their chewy rice-flour mochi bites, smooth ice cream cups, and crispy wafer cones—though the durian-flavored treats are notably excluded from the deal.
This aggressive summer pricing couldn’t come at a better time. With Hong Kong’s sweltering September humidity showing no signs of letting up, the promotion taps directly into the city’s insatiable appetite for frozen desserts. The math is simple: at this price point, a family of four can stock up on two weeks’ worth of after-dinner treats for under the cost of a single movie ticket and popcorn combo.
The offer is valid exclusively at Dassun supermarket locations equipped with dedicated freezer sections. Shoppers are advised to call ahead, as management has emphasized that stock is limited and available only while supplies last. The promotion was first teased on the chain’s official Instagram account (IG@ds_groceries), where eagle-eyed followers quickly spread the word across local foodie forums and deal-hunting communities.
Industry observers note that this kind of deep discount reflects a broader trend in Hong Kong’s competitive grocery sector. As major chains like PARKnSHOP and Wellcome battle for market share, mid-sized players like Dassun are using aggressive loss-leader tactics on high-demand items like ice cream to drive foot traffic. “Once you get customers through the door for HK$7.50 ice cream,” notes a retail analyst familiar with the sector, “the basket size naturally increases with higher-margin everyday essentials.”
For savvy consumers, the strategic approach is clear: go early in the week to avoid the weekend rush, check multiple branches for flavor variety, and don’t forget to browse the adjacent aisles for other weekly specials. Many regulars recommend pairing the sweet haul with a bag of crispy waffle cones or a bottle of chocolate syrup from the same trip to elevate the at-home sundae experience.
What You Need to Know Before You Go
- Promotion Period: September 21–27, 2026 (7 days only)
- Price: HK$60 for any 8 items (mix and match across participating lines)
- Average Cost: HK$7.50 per piece (regular retail typically runs HK$12–15 per item)
- Participating Products: Vitasoy snow mochi, ice cream cups, and sugar cones (excluding durian flavor)
- Eligible Locations: Dassun Supermarket outlets with frozen goods sections only
- Important: Subject to availability; no rain checks or substitutions
For those who miss this window, all is not lost. The local frozen dessert market remains highly promotional through October, with competing chains expected to roll out similar Last Hurrah offers for the National Day Golden Week holidays. In the meantime, this Dassun deal stands as arguably the best per-unit price for branded ice cream this season—so mark your calendars and bring your biggest cooler.
For more Hong Kong food deal roundups, be sure to check out our guides on the latest convenience store promotions and seasonal frozen yogurt shop discounts. Bookmark this page for updates, as we’ll be tracking whether Dassun extends the offer or restocks with additional flavors mid-week.