Hong Kong, September 2026 – Starting September 25, beloved artisan ice cream brand The Ice Cream & Cookie Co. (ICC) will roll out a seven-day “Anniversary Thank You” flash promotion, offering customers a buy-five-get-five deal on its popular mini cups. The limited-time event allows ice cream enthusiasts to score ten cups at a dramatically reduced price, marking one of the brand’s most aggressive discounts to date.
A Sweet Celebration with Healthier Twists
Founded on the philosophy that premium ice cream can be both indulgent and mindful, ICC has built a loyal following across Hong Kong. Its signature ice cream cookie sandwiches—the brand’s flagship product—have undergone a recent overhaul. The company’s founder revealed that the team refined the cookie recipe to achieve a chewier, denser texture, while the ice cream filling now uses Japanese fresh milk for an extra-smooth finish.
In line with growing consumer demand for healthier desserts, ICC has also swapped traditional white sugar for unrefined coconut blossom nectar, significantly lowering the overall sugar content without sacrificing sweetness. “We wanted to create something that feels like a treat but aligns with modern dietary preferences,” the founder explained.
Must-Try Mochi Flavors Steal the Spotlight
The promotion covers a wide range of ICC’s best-selling flavors, with the mochi series generating the most buzz. These chewy, glutinous-rice-based creations offer a unique textural contrast to the creamy ice cream. Highlights include:
- Peanut Butter Mochi – A rich, nutty favorite
- Mango Mochi – Bursting with tropical sweetness
- Black Sesame Mochi – A classic Hong Kong palate pleaser
Each mini cup is designed for single servings, making the deal ideal for sampling multiple flavors or stocking up for gatherings.
Promotion Details at a Glance
- Offer: Buy 5 mini cups, get 5 free
- Dates: September 25 to October 1, 2026
- Availability: While supplies last
- Redemption: In-store only, subject to stock
The discounted price per cup after the offer works out to a fraction of the regular cost, making it a strategic time for dedicated fans to build their freezer stash. ICC has not disclosed whether the promotion will be extended, so early visits are recommended.
Broader Industry Context
This flash sale arrives amid a fiercely competitive Hong Kong dessert market, where brands are increasingly using limited-time deals to capture attention during the post-summer lull. ICC’s move taps into two key trends: the rise of functional indulgence (desserts with reduced sugar) and the popularity of texture-driven flavors like mochi, which has seen a surge in Asian markets.
For consumers, the promotion offers more than just savings—it’s an opportunity to explore ICC’s evolving product line without committing to full-sized purchases. As the brand continues to innovate with ingredients like Japanese dairy and natural sweeteners, it positions itself at the intersection of tradition and health-consciousness.
What’s Next for ICC?
Industry observers expect ICC to continue expanding its footprint in Hong Kong’s premium dessert segment, with potential new product launches in the coming months. For now, the buy-five-get-five deal provides a low-risk entry point for first-time buyers and a reward for longtime supporters.
Actionable Takeaway: Mark your calendar for September 25 and head to an ICC store early to secure your favorite mochi flavors—stock is limited, and demand is expected to be high. For more updates, follow The Ice Cream & Cookie Co. on social media or check their official website.
This article is based on promotional materials provided by The Ice Cream & Cookie Co. and is intended for informational purposes only. Prices and availability are subject to change.