IKEA Hong Kong’s food stations are rolling out a brief yet captivating Valentine’s Day special, introducing the Rose Berry Floral Soft Serve Cone (新地筒). Available for a limited period, this visually appealing and economically priced dessert joins the retailer’s expanding February culinary lineup, offering consumers a sweet, seasonal indulgence across select locations.
A Romantic Twist on the IKEA Classic
The new Rose Berry Floral Soft Serve Cone, priced at just HK$9, will be available from February 11 until February 15, coinciding directly with the Valentine’s Day period. This offering expands upon IKEA’s recent tradition of seasonal and holiday-themed food promotions. The dessert is characterized by its distinct floral shape—achieved during the dispensing process—and a flavor profile that balances the sweetness of rose with the tartness of mixed berries.
This particular promotion is exclusive, with the cone only available at six designated IKEA food stations across the territory. Shoppers looking to sample the seasonal treat must visit the retail giant’s locations in districts including Sha Tin, Tsuen Wan, and Causeway Bay.
February’s Culinary Portfolio
The soft launch of the Rose Berry cone is part of a broader, aggressive February menu update by IKEA Hong Kong, which seeks to establish its food offerings as destinations in themselves, rather than merely ancillary services to furniture shopping.
Earlier this month, the food stations debuted several rich, comforting items designed for cooler weather and festive gatherings:
- Golden Salted Egg Yolk Crispy Chicken Drumstick: A savoury, indulgent offering priced at HK$13, featuring a crunchy exterior coated in rich salted egg yolk sauce, a flavour highly popular in the local market.
- Hearty Hazelnut Chocolate Sundae: Priced at HK$16, this dessert combines smooth soft serve with intensely flavourful hazelnut spread and waffle crumbs, providing a decadent experience.
Furthermore, the restaurant division at select branches introduced premium, comforting soup options. Specifically, the Puff Pastry Truffle Seafood Chowder, priced at HK$39.90, is being served exclusively at the Sha Tin and Tsuen Wan outlets. This item focuses on luxury ingredients, featuring scallop, shrimp, and fish fillet enveloped in a creamy truffle-infused base, topped with a flaky golden puff pastry.
Beyond the Food Station: Frozen Selection Discounts
In addition to the immediate consumption items at the food stations, IKEA’s Swedish Food Market is also running concurrent promotions on key ingredients and party snacks, catering to consumers hosting gatherings or looking to stock their freezers.
The promotions include:
- A limited-time 15% discount on SJÖRAPPORT frozen Norwegian Salmon fillets, available until February 11.
- Subsequent discounts starting February 12 on popular party food items, such as Frozen Chicken Cartilage and Chicken Ball Skewers and Garlic Crispy Chicken Strips, both offered at a 15% reduction.
These discounts underscore the retailer’s strategy of positioning its Swedish food products as competitive, high-quality options for daily cooking and entertaining, especially during extended holiday weekends.
The focus on limited-time, photogenic novelty desserts like the Rose Berry Floral Soft Serve Cone serves a dual purpose: it creates urgency for consumers and leverages social media visibility, driving foot traffic not just for food, but potentially for the main retail store experience as well. Consumers are encouraged to confirm availability at their preferred locations before visiting, given the six-store restriction and the brief, five-day window for the soft serve debut.