Japanese “Raw Donut” Craze Hits Hong Kong: O’FOR DONUT Opens in Mongkok with Over 20 Flavour Varieties

A new dessert destination has arrived in Kowloon, bringing Japan’s cult-favourite “nama donut” (raw donut) trend to Hong Kong. O’FOR DONUT, a specialty shop dedicated to these airy, filling-packed pastries, officially opened on 6 June 2026 at T.O.P This is Our Place in Mongkok. With more than 20 rotating flavours—ranging from a snow-capped Mount Fuji citrus creation to a Dubai chocolate sensation—the outlet aims to satisfy sweet-toothed locals and tourists alike. Limited-time launch promotions, including free donuts and a complimentary Dubai Chocolate Q-Biscuit, are on offer for early birds.

What Makes a “Raw Donut”?

Unlike conventional fried or baked donuts, the Japanese “nama” style emphasises an ultra-soft, cloud-like texture achieved through Japanese flour and a tangzhong (water roux) technique. The result is a pillowy base that yields a dramatic burst of filling when bitten into. O’FOR DONUT’s signature “explosive-filling” effect has already drawn comparisons to Taiwan’s soufflé pancakes and Korea’s stuffed doughnuts. Each donut is made fresh in-house, ensuring the signature airy bite that fans of Japanese confectionery have come to expect.

A Menu Packed with Visual and Flavour Drama

The shop’s counter features an ever-changing lineup of approximately 20 options, many designed for Instagram. Highlights include:

  • Fuji Mountain Citrus – A snowy-white glaze with candied citrus peel, echoing the iconic peak.
  • Dubai Chocolate – A rich, dark ganache filling topped with crunchy pistachio crumble.
  • Classic Kyoto Matcha – Velvety green-tea cream with a hint of bitterness.
  • Limited-edition seasonal creations – The chain promises to introduce new flavours periodically.

Beyond donuts, O’FOR DONUT also offers Roman-style cream-filled bread, crispy French-style choux (bouchées) , and chewy mochi daifuku. Pistachio lovers can try the Dubai Chocolate Q-Biscuit, a crunchy cookie layered with chocolate and pistachio, or the pistachio latte and Dubai Chocolate cream bread.

Grand Opening Promotions Not to Miss

To celebrate its launch, O’FOR DONUT is running a three-day special from 6 to 8 June 2026. The first 30 customers who purchase any three filled donuts will receive an additional three donuts of their choice free. The next 31st to 60th customers, upon buying three donuts, will receive a complimentary Dubai Chocolate Q-Biscuit. Given the limited supply, queues are expected early each day.

A Growing Dessert Scene in Mongkok

The opening adds to Mongkok’s reputation as a hub for innovative sweets. T.O.P, a shopping centre on Nathan Road, already hosts bubble-tea outlets, Taiwanese shaved-ice shops, and Korean dessert cafes. O’FOR DONUT’s focus on imported Japanese ingredients and handcrafted fillings positions it as a premium option in a competitive market. Food bloggers have noted the store’s minimalist design and open kitchen, allowing customers to watch donuts being assembled.

How to Visit and What to Try

Address: Shop 15, G/F, T.O.P This is Our Place, 700 Nathan Road, Mongkok
Tip: Arrive before opening time during the promotional period to secure the freebies. The Dubai Chocolate Q-Biscuit makes a good gift or snack for later. For those avoiding sweets, the matcha varieties offer a less cloying alternative.

As the raw donut wave continues to sweep across Asia—from Tokyo to Taipei—Hong Kong’s new arrival promises to deliver both novelty and quality. Whether you’re a dessert enthusiast or simply curious about the latest food trend, O’FOR DONUT offers a tasty, photo-worthy experience worthy of a visit.

Flower shop with rose