Hong Kong dessert lovers, mark your calendars—Jollibean’s popular “Daily Surprise” promotion is back for the entire month of September. From now until September 30, the Singapore-born soy milk brand is offering a rotating lineup of signature desserts and drinks at a flat rate of $28 per item across all its Hong Kong outlets. The month-long campaign covers 12 beloved treats, including the crowd-favorite three-color taro ball sago, purple rice tofu pudding, and matcha red bean mini mochi, giving sweet tooths a fresh reason to visit every single day.
A 30-Day Rotation of Sweet and Soy-Based Specials
The promotion, dubbed “門市日日$28驚喜優惠” (Daily $28 Surprise at Stores), is structured around a weekly calendar. Each day features two different products, ensuring variety for regular customers. The full rotation includes:
- Monday: Soy Milk with Herbal Jelly / Black & White Sesame Milk Cap
- Tuesday: Three-Color Taro Ball Sago / Blueberry Soy Smoothie
- Wednesday: Coconut Milk with Peach Gum Sago / Roasted Herbal Jelly with Soy Milk Jasmine Tea
- Thursday: Purple Rice Tofu Pudding / Matcha Red Bean Mini Mochi
- Friday: Coconut Milk with Red Bean Peach Gum / Sticky Rice Milk Cap
- Saturday & Sunday: Grand Herbal Jelly Supreme / Pistachio Soy Milk
All items are priced at just $28, a significant markdown from their regular menu prices, making it an accessible treat for students and office workers heading home after school or work.
A Singaporean Legacy with Premium Ingredients
Jollibean, known locally as “石磨樂豆,” has been a household name in Singapore for over three decades. The brand built its reputation on freshly ground soy milk, smoothies, and toast. Its flagship 9° lightly sweetened soy milk is made from Grade A Canadian soybeans, which are not only nutrient-dense but also rich in antioxidants—a selling point that appeals to health-conscious consumers in Hong Kong, where the dessert scene is increasingly leaning toward lighter, plant-based options.
Additional Perks: Discounts at Kai Tak and More
Beyond the daily specials, Jollibean is also running a supplementary offer at its Kai Tak outlet. Customers who present a valid same-day event ticket for the Kai Tak Stadium or the Kai Tak Arena can enjoy an additional $8 discount on any regular-priced purchase of $50 or more at the venue’s store. This tie-in with the city’s premier sports and entertainment hub is a strategic move to capture the post-event crowd.
Where to Find the Deals
The $28 promotion is available at all Jollibean locations in Hong Kong, including:
- Kowloon Bay: Telford Plaza, Phase 1, Shop P41
- Yuen Long: Yoho Mix, 1/F, Shop B180
- Kwun Tong: Yue Man Square, UG/F, Shop UG1
- Tiu Keng Leng: PopCorn, G/F, Shop GL-015C
- Tai Wai: The Wai, 5/F, Kiosk 05
- Kai Tak: Sports Park Retail District, Building 1, 2/F Food Court, Shop 11
Foodie Buzz and Broader Impact
The return of this promotion has already sparked excitement across local food forums and social media, with dessert enthusiasts sharing the weekly schedule and planning group outings. The campaign not only boosts foot traffic for Jollibean during the back-to-school season but also reinforces the brand’s positioning as an affordable, everyday indulgence in a competitive Hong Kong market.
For those eager to plan ahead, the full daily list is available on Jollibean’s official social media channels and the UFood website, where users can also find links to other dining deals, such as a recent giveaway of $500 electronic vouchers from Tai Hing and a free doughnut promotion from a popular Korean store in Tsim Sha Tsui.
Pro Tip for Readers: If you’re aiming to maximize value, consider visiting on weekends when the 仙草大滿貫 (Grand Herbal Jelly Supreme) —a loaded bowl packed with multiple toppings—is available. Pair it with a $19 soda special (also part of the promo) for a complete, budget-friendly dessert break. Don’t forget to check if your nearest outlet is participating before heading out, and arrive early, as daily specials may sell out quickly.