Karun Thai Tea, the celebrated Thai brand often crowned the “Hermès of milk tea,” is making its Hong Kong debut this October. The new outlet will open at the AIRSIDE complex in Kai Tak, offering the city its first taste of premium, family-recipe Thai tea creations that have captivated Bangkok for years.
From Bangkok to Hong Kong
Since its inception, Karun Thai Tea has amassed a devoted following in Thailand, with nearly 20 branches operating in Bangkok’s busiest shopping centers. The brand distinguishes itself by using top-tier Thai tea leaves and a proprietary family recipe, resulting in a beverage known for its deep tea aroma without the excessive sweetness or bitterness often associated with conventional Thai milk tea. This approach has not only differentiated Karun from other vendors but also earned it comparisons to luxury goods in the beverage world.
Menu Beyond the Ordinary
The Hong Kong menu will extend far beyond a simple cup of tea. Patrons can look forward to the classic Thai milk tea alongside an array of Thai-style shakes, fruit smoothies, and gelato. Creative options include Thai almond milk tea, which introduces a nutty depth, and osmanthus rose milk tea, blending floral notes for a refreshing alternative. The young bud honey milk tea gelato is another standout, merging traditional Thai tea with a rich, creamy texture. Each drink can be customized by sweetness level and toppings, allowing for a tailored experience.
Location and Opening Timeline
Karun Thai Tea will occupy Shop 220 on the second floor of AIRSIDE, located at 2 Ko Chiu Road in the Kai Tak district. The opening is slated for October 2024, though the exact date remains to be confirmed. The brand is actively posting updates on its Instagram page, where fans can follow for precise launch details.
A Shift in Hong Kong’s Tea Landscape
The brand’s expansion into Hong Kong signals a larger wave of premium Asian beverage concepts entering the local market. Karun’s arrival introduces a fresh interpretation of Thai tea that emphasizes quality ingredients and drink customization. For local enthusiasts who have encountered the brand while traveling to Thailand or have heard of its reputation, this opening provides a convenient opportunity to experience a Bangkok tea culture favorite. It also raises the competitive bar among Hong Kong’s Thai tea offerings, pushing for higher standards in flavor and service.
Implications for Local Fans
As the opening approaches, interest continues to build among Hong Kong’s food community. The brand’s track record in Thailand suggests it will quickly become a destination for those seeking an elevated Thai tea experience. With its combination of time-honored recipes and modern customization, Karun Thai Tea is poised to make a significant and lasting impact on Hong Kong’s dynamic beverage scene.