Hong Kong delivery platform KeeTa is ushering in the Lunar New Year with a massive “Feast and Fun” campaign, offering diners significant discounts on popular restaurant sets and a chance to win complimentary tickets to the highly anticipated return of The Big Bounce, the world’s largest inflatable theme park, set to take over West Kowloon Cultural District this February. The campaign, which runs throughout the festive season, also introduces KeeTa’s new mascot, KiKi, who will be distributing complimentary festive gift bags at the event location.
The “Feast and Fun” initiative, aptly named “大啖滿福 彈彈滿足” (Big Feast, Full Blessings, Bouncing Satisfaction), aims to capitalize on the traditional surge in celebratory dining during the New Year period. From now until February 22, KeeTa is providing “Big Bite” New Year Combo Deals featuring curated meals from leading establishments at up to 40% off the original price.
Significant Savings on Festive Feasting
Recognizing that many families opt for convenient takeout during the busy holidays, KeeTa has partnered with a broad array of dining groups. The promotional sets cater to diverse tastes, covering traditional Chinese fare ideal for large family gatherings and modern cuisine popular among younger crowds. Participating restaurants include esteemed names such as 翠園 (Jade Garden), 美心中菜 (Maxim’s Chinese Cuisine), 樂天皇朝 (Paradise Dynasty), and 翡翠拉麵小籠包 (Crystal Jade La Mian Xiao Long Bao), alongside international fast-food favorite, Jollibee, and youth-centric cafés like Co-Hee. This widespread participation ensures customers can find discounted options whether planning a lavish reunion dinner or a casual party spread.
Actionable Chance to Win Adventure Park Access
The most eye-catching element of the campaign is the opportunity for diners to win tickets to the globally recognized The Big Bounce. Certified by Guinness World Records, this colossal 100,000 square foot inflatable playground is returning to Hong Kong’s West Kowloon Cultural District from February 6 to 22. Tickets for this event are in high demand, making KeeTa’s giveaway a substantial added value.
To participate in the ticket giveaway, customers must complete two separate takeaway orders on the KeeTa platform, with each order exceeding HK$150. This promotion is strictly limited, running from the start of the campaign until February 18. Each day, KeeTa randomly selects twenty lucky winners, awarding them two complimentary tickets each to the inflatable wonderland.
Introducing KiKi: Mascot Takes Center Stage
Further enhancing the festive mood, KeeTa has unveiled its new, endearing brand mascot, KiKi. To celebrate the mascot’s launch and presence in Hong Kong, the platform is hosting a promotional activation at the Art Park Great Lawn in West Kowloon, adjacent to The Big Bounce event area.
From February 6 to February 22, visitors to the KiKi photo booth installation can take part in a simple social media activity—taking a photo and uploading it to their chosen platform—to receive a free KiKi Lunar New Year Gift Bag. These bags contain themed festive items, including KiKi lai see (red packet) envelopes, fai chun (New Year couplets), and limited-edition merchandise, offering a tangible keepsake of the holiday season.
Broader Impact: Driving Engagement through Experiential Rewards
KeeTa’s multi-faceted campaign demonstrates a strategic pivot toward integrating traditional dining promotions with experiential rewards. By leveraging the immense local popularity of The Big Bounce—which features multiple zones like the 16,000 sq ft main castle and the 150-meter long “The Giant” obstacle course—KeeTa is not only driving transactional volume but also significantly boosting brand visibility and positive association during the key festive spending period. This approach provides valuable benefits to consumers, making the simple act of ordering takeout a potential gateway to major recreational fun, effectively blending the convenience of dining delivery with highly engaging leisure activities. Diners are encouraged to act quickly, as both the restaurant discounts and the daily ticket giveaways are available for a limited time.