Hong Kong anime fans and Eva devotees, mark your calendars. KFC Hong Kong has announced a major partnership with the legendary Japanese anime series Neon Genesis Evangelion to celebrate its 30th anniversary. Starting Thursday, July 23, 2026, the fast-food chain will launch a limited-edition Purple Force Field Spicy Chicken Sandwich, alongside themed meal bundles, exclusive collectible merchandise, and a fully immersive flagship store in Causeway Bay. The campaign, dubbed “Awaken the Purple Power, Crispy and Unstoppable,” aims to plunge fans into the iconic universe of the Evangelion mecha and its pilots.
A Purple Burger for the Ultimate Fan
At the heart of the collaboration is the Purple Force Field Spicy Chicken Sandwich, a visually striking homage to the purple armor of Evangelion Unit-01. The burger builds on KFC’s classic spicy chicken fillet sandwich, adding a vibrant purple bun, crunchy tangy pickles, and slivers of red onion for a layered flavor profile that matches its bold appearance. To complete the Eva-themed menu, KFC is bringing back two fan-favorite purple-hued snacks: the Creamy Purple Sweet Potato Egg Tart and the Crispy Purple Sweet Potato Balls, available for a limited time only.
Collectible Character Cards and Limited Merchandise
Purchasing a designated meal unlocks more than just a meal. Customers who order the A1 Awaken the Purple Power Feast (priced at HK$62) will receive one randomly packaged limited-edition EVA character card. The series comprises eight cards in total, featuring five standard designs—Shinji & Unit-01, Asuka & Unit-02, Mari & Unit-08, Rei & Unit-00, and Kaworu & Mark.06—plus three hidden variants: “The Chosen Ones,” “Unit-01 (Style 1),” and “Unit-01 (Style 2).” Cards are distributed on a first-come, first-served basis while stocks last, adding a layer of collectible thrill for dedicated fans.
Beyond the character cards, KFC offers a range of lifestyle merchandise available for add-on purchase with any receipt of HK$49 or more (max two items per order):
- Character Message Board (three random designs): HK$59 each. Reusable with sticky notes or water-based markers.
- Shinji × Unit-01 Mug: HK$89 each.
- Unit-01 Multi-purpose Mat: HK$99 each.
Themed Immersion at Causeway Bay Flagship
The KFC flagship outlet in Causeway Bay will be fully transformed into an Eva-themed experience. The store will feature large-scale wall murals depicting pilots and Evangelion units, along with designated photo spots designed to make visitors feel as though they have stepped inside the NERV headquarters. In addition, all KFC branches across Hong Kong and Macau will adopt special packaging for burgers and takeaway boxes, decorated with Eva-inspired graphics—ensuring the collaboration resonates even during a quick meal on the go.
Pricing and Availability
Several meal options are available to cater to different appetites:
- A2 Purple Force Field Sandwich Set: HK$53.50 – includes the sandwich, regular potato wedges, and a medium soft drink.
- A3 Purple Force Field Sandwich Duo Meal: HK$99 – two sandwiches, regular potato wedges, two egg tarts, and two medium soft drinks.
- Single Purple Force Field Sandwich: HK$36.
The promotion runs from July 23, 2026, at all KFC restaurants in Hong Kong and Macau, excluding outlets at AsiaWorld-Expo, Festival Walk, Kai Tak Sports Park, and South Horizons Centre. Macau branches will substitute corn for egg tarts where applicable. Terms and conditions apply; limited quantities of character cards and merchandise mean early visits are strongly advised.
Broader Impact: Anime Meets Fast Food Culture
This partnership reflects a growing trend in Hong Kong where global fast-food chains tap into deep pop-culture nostalgia to drive foot traffic and social media buzz. Evangelion remains a cultural touchstone—its philosophical themes and iconic mecha designs have influenced generations worldwide. By merging limited-edition food with collectible memorabilia and an experiential store concept, KFC is offering fans not just a meal, but a moment of belonging. For collectors and casual diners alike, the window to experience this crossover is narrow, so planning a visit soon after launch may be the key to securing those elusive hidden cards.