KFC introduces premium Morning Truffle Egg lineup featuring black truffle scrambled eggs, available with special discounts starting June 18
Hong Kong, June 2026 – KFC Hong Kong has unveiled its latest breakfast innovation, the Morning Truffle Egg Series (晨級松露蛋系列), a limited-time offering that blends the earthy richness of black truffle with the comfort of classic scrambled eggs. The star item, the Morning Truffle Egg Chicken Ciabatta, is now available at select locations, with promotional prices running through June 30.
The new series marks a bold departure from KFC’s traditional breakfast menu, introducing what the chain describes as an indulgent yet accessible morning option. At the heart of the lineup is the Black Diamond Black Truffle – a premium ingredient typically reserved for fine dining – paired with KFC’s signature fluffy scrambled eggs, all nestled inside a toasted Italian-style ciabatta bun.
“The combination of black truffle’s aromatic depth with our silky scrambled eggs creates a truly elevated breakfast experience,” a KFC spokesperson told the Lolleroll Hong Kong Food Blog. “We wanted to offer customers a taste of luxury that doesn’t break the bank or their morning routine.”
The ciabatta itself is baked until golden and slightly crisp, providing a textural contrast to the soft, creamy eggs. The full breakfast set includes a crispy hash brown and a cup of hot milk tea, a nod to Hong Kong’s beloved cha chaan teng culture.
Pricing and Availability
The Morning Truffle Egg Series is available for dine-in and takeaway only at participating KFC outlets across Hong Kong and Macau, excluding certain locations such as Festival Walk, Kai Tak, Stanley Plaza, South Horizons, and AsiaWorld-Expo. Service hours are limited to before 11:00 AM daily.
| Item | Price (HKD) |
|——|————-|
| Morning Truffle Egg Chicken Ciabatta (single) | $26 |
| Morning Truffle Egg (side order) | $13 |
| Morning Truffle Egg Chicken Ciabatta Set (with hash brown + hot milk tea) | $33 |
| Add-on Morning Truffle Egg to existing set | $8 |
| Upgrade scrambled eggs in select breakfast sets to Morning Truffle Egg | $3.5 |
Drink upgrade options are available, including freshly brewed white coffee for an additional $2, or iced Americano for $5.
“Ken! DEAL” Promotion Offers Steep Discount
From June 18 to June 30, KFC is running a two-week “Ken! DEAL” promotion that slashes the price of the Morning Truffle Egg Chicken Ciabatta with a hot drink to just $22 – a savings of over 33% compared to the regular set price.
This limited-time voucher-style offer applies to dine-in and takeaway orders placed before 11:00 AM. It cannot be combined with other promotional sets, such as student meals or the “KFC Express” coupon deals.
A Strategic Play for the Breakfast Market
Industry analysts note that KFC’s foray into truffle-infused breakfast items reflects a broader trend among fast-food chains in Hong Kong to premiumize their morning menus without significantly raising prices. By offering an ingredient like black truffle at a $3.5 upgrade cost, KFC is targeting younger professionals and students who seek Instagram-worthy meals at affordable price points.
“This is a clever move,” said food industry commentator Clara Wong. “Truffle has become a buzzword in Hong Kong’s casual dining scene. KFC is tapping into that while maintaining its core value proposition – quick, satisfying meals at competitive prices.”
The promotion also arrives during a period of intense competition in Hong Kong’s quick-service breakfast sector. Rivals such as McDonald’s, Café de Coral, and Fairwood have rolled out their own limited-edition morning items in recent months, often featuring localized flavors.
What Customers Should Know
- The series is available from June 18 until supplies last, with the promotional pricing valid through June 30.
- Excluded outlets include Festival Walk, Kai Tak, Stanley Plaza, South Horizons, and AsiaWorld-Expo.
- The promotion does not apply to delivery orders via KFC’s “Kua Cui Song” service.
- Terms and conditions apply; prices may vary by location.
For those looking to try the truffle trend without committing to a full set, the chain also offers the Morning Truffle Egg as a standalone item for $13, or as a $8 add-on to existing breakfast orders.
As the breakfast wars heat up, KFC’s gamble on black truffle may well set a new standard for what Hongkongers expect from their morning fast food. Whether this becomes a permanent fixture or just a fleeting indulgence, the Morning Truffle Egg Series is already generating buzz among early risers and foodies alike.