KFC Hong Kong is making a significant play for the city’s budget-conscious diners this March with the return of its “Greatest Deal” (肯！抵DEAL) campaign. From now until March 11, the fried chicken giant is rolling out a series of aggressive price cuts across its menu, headlined by a limited-time buy-one-get-one-free offer on its signature Original Recipe Chicken Fillet Burger.
The promotion, which aims to provide value during the busy lunch and dinner periods, slashes the price of the individual chicken fillet burger to an average of just $12.50 per piece when purchased as a pair. This “flash” discount is available for both dine-in and takeaway at participating branches across Hong Kong and Macau, excluding the AsiaWorld-Expo outlet.
Weekly Schedule of Rotating Discounts
To maintain momentum throughout the campaign, KFC has implemented a daily rotation of value offers. These deals are available every day after 11:00 AM, catering specifically to the office lunch crowd and families looking for affordable evening meal solutions.
- Monday: A comprehensive “Value Individual Meal” is priced at $35.
- Tuesday: The Zinger Burger Meal is reduced to $30.
- Wednesday: Two large Mushroom Rice or Chicken à la King Rice bowls for $22.
- Thursday: Three pieces of chicken paired with a medium soft drink for $39.
- Friday: Two portions of Spicy Popcorn Chicken for $15.
- Weekends: A six-piece chicken bucket for $50.
Beyond the rotating daily specials, the brand is also leaning into the “K-food” craze with a new permanent addition to its value lineup. The Korean Garlic Glazed Spicy Popcorn Chicken Bucket Rice has debuted at a fixed price of $33, including a drink. This move complements their existing $33 “Always Affordable” rice meal series, featuring classic chicken fillet options with mushroom or cream gravy.
Strategic Shift Toward Fixed Value
Industry observers note that these promotions reflect a broader trend in the local fast-food landscape, where chains are increasingly using “fixed-price” pillars to retain customers amid rising living costs. By committing to $33 price points for full meals and offering deep discounts on snacks—such as $10 large hash brown bites—KFC is positioning itself as a “pocket-money friendly” option for students and workers alike.
Customers should note that these offers are not applicable to delivery services and cannot be combined with yuu rewards or other coupons. Availability is subject to daily stock levels at individual branches. For those looking to maximize the BOGO burger deal, KFC also allows a $5 add-on for Americano coffee or other hot beverages to round out the meal.
As the “Greatest Deal” enters its final days, the campaign highlights the intensified competition among quick-service restaurants in Hong Kong to capture the high-volume, value-oriented market segment through 2026.