KFC Hong Kong has officially launched its latest limited-edition offering, the Morning Truffle Egg Series, designed to bring a touch of gourmet indulgence to the city’s fast-food breakfast tables. Starting June 18, 2026, the star item—the Morning Truffle Egg Chicken Italian Bun—blends earthy black truffle with KFC’s signature silky scrambled eggs for a rich, savory start to the day. With special “Ken! Deal Deal” pricing bringing the combo down to just HKD 22, this promotion is set to attract early risers, students, and office workers looking for an affordable luxury meal.
A Closer Look at the Menu
The centerpiece of the new series is the Morning Truffle Egg Chicken Italian Bun. Described as a “black diamond” ingredient, the black truffle is expertly folded into soft, smooth scrambled eggs, creating a creamy and aromatic filling. This is layered onto KFC’s Italian bun, baked until it achieves a crispy, golden-brown exterior. The result is a textural contrast of crunchy bread and luscious egg.
For customers wanting the complete breakfast experience, the bun can be ordered as part of a set meal. Priced at HKD 33, the set includes the signature bun, a serving of KFC’s crispy hash brown, and a choice of a hot drink—such as the classic Hot Milk Tea or American Coffee.
Flexible Pricing and Customization Options
Understanding that value is key, KFC is offering the truffle egg as a versatile add-on.
- Standalone Morning Truffle Egg Chicken Italian Bun: HKD 26
- Morning Truffle Egg (solo side): HKD 13
- Add a Morning Truffle Egg to any breakfast set: HKD 8
- Upgrade the scrambled eggs in specific breakfast sets (A1, A2, B1, B2, C1, C2, W3) to the Morning Truffle Egg for just HKD 3.5
“Ken! Deal Deal”: The Must-Grab Offer
For true bargain hunters, KFC is running its popular “Ken! Deal Deal” promotion. Until June 30, 2026, customers can purchase the Morning Truffle Egg Chicken Italian Bun with any hot beverage for only HKD 22. This deal slashes the regular meal price by over a third, making it one of the most competitive breakfast offers currently available in Hong Kong’s fast-food landscape.
Availability and Fine Print
The Morning Truffle Egg Series is available from June 18 to June 30, 2026, for both dine-in and takeaway orders. Service is limited to the breakfast hours (before 11:00 AM). It is worth noting that the promotion is not valid at every outlet; specific locations, including Festival Walk, Kai Tak, Stanley Plaza, Southgate Plaza, and AsiaWorld-Expo, are excluded from the offer. Additionally, the “Ken! Deal Deal” bundle cannot be used in conjunction with other coupon sets like the “Quick Pick” or student meals.
What This Means for Hong Kong Breakfast Lovers
This launch underscores a growing trend among global fast-food chains operating in Hong Kong—elevating the morning menu with premium, chef-driven ingredients at accessible price points. By incorporating truffle, a favorite local ingredient in high-end dining, KFC bridges the gap between convenience and luxury, effectively targeting the “treat yourself” mindset of the modern consumer.
For fans eager to try it, the advice is simple: arrive before 11 AM and head to your nearest participating KFC before June 30. Pair the bun with a hot milk tea for a truly local Hong Kong breakfast experience, or opt for a coffee for a sharper wake-up call. Whether you are commuting to work or dropping the kids off at school, this limited-time series offers a quick, gratifying moment of gourmet flavor without the gourmet price tag.