KFC Hong Kong announced the launch of its latest “肯！抵 DEAL” (Ken! Value Deal) promotional campaign, providing customers with significant savings across various product lines during breakfast and lunch hours throughout early February. Running from February 2nd to February 15th, 2026, the two-week promotion features time-sensitive discounts on classic menu items, including a popular buy-one-get-one-free breakfast offer and the return of a comprehensive, aggressively priced meal box. This initiative aims to drive foot traffic by offering exceptional value across different dining times, appealing to both morning commuters and midday diners seeking budget-friendly options.
The cornerstone of the current promotion is a highly appealing buy-one-get-one-free offer on the popular Home-Style Chicken Fillet Burger (家鄉雞扒包). Available every weekday (Monday to Friday) before 11:00 am, this deal effectively reduces the price of the breakfast sandwich to an average of just HK$12.5 per burger. This move strategically positions KFC as a highly competitive option in the quick-service breakfast market.
Midday Value and Weekend Offers
Following the morning rush, the promotion shifts its focus to lunch and late-day dining. The much-requested $39 Colonel’s Feast Box (上校盛盒) makes a limited-time comeback, available on weekdays after 11:00 am. This high-value combo is designed to provide a complete meal solution, packing five items into a single box: one piece of Original Recipe chicken, Spicy Mushroom Rice, Hash Bites, a classic Portuguese Egg Tart, and a soft drink. The return of this bundle highlights KFC’s strategy of utilizing bundled meals to maximize perceived customer value.
For weekend diners, distinct promotions are scheduled:
- Weekend Breakfast (Before 11:00 am): Customers can opt for the “Ken! Classic Chicken Fillet Breakfast” series for a set price of $30.
- Weekend Afternoon (After 11:00 am): A bulk deal on the spicy wings features 12 pieces of Hot & Spicy Chicken Wings (巴辣香雞翼) for $49, bringing the cost per wing down to approximately $4.
Focus on Affordable Snacks
Throughout the entire 14-day promotional period, a dedicated snack deal remains consistent across all hours after 11:00 am, including weekends. Fans of the crispy side dish can purchase the Hash Bites with Okonomiyaki Sauce (格格脆薯塊配大阪燒醬) for only $10. This aggressive price point for a popular snack serves to encourage add-on purchases and improve transaction value.
Promotional Schedule Breakdown (February 2nd – February 15th, 2026):
The structure of the “肯！抵 DEAL” campaign rotates offerings depending on the day of the week, ensuring varied engagement across the fortnight:
| Time Slot | Monday – Friday (2/2 – 2/6 & 2/9 – 2/13) | Saturday – Sunday (2/7 – 2/8 & 2/14 – 2/15) | Daily (2/2 – 2/15) |
| :— | :— | :— | :— |
| Morning (Before 11 am) | Home-Style Chicken Fillet Burger Buy-One-Get-One-Free | $30 Ken! Classic Chicken Fillet Breakfast Series | N/A |
| Afternoon (After 11 am) | $39 Colonel’s Feast Box (Limited Supply) | $49 for 12 Hot & Spicy Chicken Wings | $10 Hash Bites with Okonomiyaki Sauce |
This detailed, time-based approach to discounting leverages the appeal of KFC’s signature items while ensuring that value offerings are spread consistently across various demographics. The two-week flash promotion underscores the brand’s commitment to providing cost-effective and diverse meal options in the fast-paced Hong Kong food service landscape, strongly encouraging immediate visits to capture these brief savings. Diners are advised to check local store details for potential variations and availability, especially for limited-time offers like the Colonel’s Feast Box.