HONG KONG – Kentucky Fried Chicken (KFC) Hong Kong is elevating its popular Portuguese Egg Tart offering with the launch of the Hokkaido 3.6 Milk Egg Tart, available for a limited period starting January 22, 2026. This new iteration integrates premium Japanese ingredients to deliver a rich, dual-layer dairy flavour, appealing directly to Hong Kong’s discerning dessert lovers and injecting a touch of luxury into the fast-food staple.
The new product features smooth custard infused with highly-regarded imported Japanese Hokkaido 3.6 milk, renowned for its superior richness and quality. Beyond simply blending the milk into the custard, KFC has incorporated a special enriched milk paste filling that melts into a luscious, flowing center when baked. This focus on “double milk density” aims to enhance the tart’s fragrant crust and classic egg-custard profile with a pronounced, sweet dairy note.
The launch strategically coincides with the upcoming Lunar New Year season, providing consumers with a convenient and attractive gifting option.
Pricing and Availability Strategy
The Hokkaido 3.6 Milk Egg Tart will be available across most KFC locations in Hong Kong, with service commencing daily after 11:00 AM. While the a la carte price for dine-in or self-pickup starts from HK$14, KFC is encouraging uptake through a highly cost-effective upgrade model. Customers purchasing any main meal can upgrade their accompanying regular egg tart to the new Hokkaido version for an additional HK$4.5, demonstrating exceptional value for those ordering sets.
Furthermore, KFC is catering to festive and casual sharing needs with a six-piece gift box priced at HK$66. This box offers two configurations: a full set of six Hokkaido Milk Tarts, or a mixed box containing three of the new flavour and three perennial classics. This option is positioned not only for social gatherings but also as a contemporary alternative for corporate “leaving cakes” or celebratory treats.
Broader Promotions and Value Menus
The introduction of the premium tart aligns with KFC’s ongoing efforts to diversify its menu and maintain consumer engagement through compelling limited-time offers.
In a separate, high-value promotion running concurrently, KFC is reintroducing its “1+1 Afternoon Tea” deal, offering tremendous affordability during weekday afternoons. Until June 30, 2026, from 2:30 PM to 5:30 PM on weekdays, customers can select one eligible main item—ranging from fried chicken pieces (Original Recipe or Hot & Spicy) and rice bowls (Spicy Mushroom Rice or Chicken Katsu Rice) to side snacks like popcorn chicken or the classic egg tart—plus a medium soft drink or hot beverage, all for just HK$20. This initiative directly addresses consumer demand for budget-friendly dining options and highlights the brand’s commitment to delivering value.
For customers seeking richer, savory options, KFC has also brought back its highly successful Salted Egg Yolk “Golden Series.” This range includes the beloved Salted Egg Yolk Crispy Chicken and new breakfast items like the Salted Egg Yolk Chicken Floss Congee, demonstrating KFC’s continuous strategy of blending Western quick-service traditions with bold, local flavour preferences.
The new Hokkaido 3.6 Milk Egg Tart represents a fusion of global ingredient quality and local affinity for the brand’s signature dessert, solidifying KFC’s status as a key contender in the competitive Hong Kong fast-food dessert market. Customers are advised to visit participating stores shortly, as the Hokkaido tart is strictly a limited-time offering.