Hong Kong anime fans and Evangelion devotees, mark your calendars. KFC has announced a blockbuster collaboration with the legendary anime series Neon Genesis Evangelion (EVANGELION), launching a limited-edition “Purple Force Field Spicy Chicken Fillet Burger” and an immersive themed experience at its Causeway Bay flagship store starting July 23, 2026.
The fast-food giant is tapping into three decades of pop culture history with a campaign titled “Awaken the Purple Force – So Crispy You Can’t Stop!” The partnership transforms KFC’s classic spicy chicken burger into a tribute to the iconic purple Unit-01 mecha, complete with a vibrant violet bun, tangy pickles, and crunchy purple onion. Alongside the burger, two nostalgic purple sweet potato snacks—the Purple Sweet Potato Egg Tart and Crispy Purple Sweet Potato Balls—are making a limited-time return.
“For anyone who grew up watching Shinji and the Evas battle Angels, this is a full sensory experience,” says a KFC spokesperson. “We’re blending the intensity of the anime with the bold flavors our customers love.”
Collectible Cards and Exclusive Merchandise
The collaboration goes beyond food. Customers who purchase the A1 “Awakened Purple Force Feast” (HK$62) will receive a random limited-edition Evangelion character card. The set features eight designs, including five standard cards—Shinji & Unit-01, Asuka & Unit-02, Mari & Unit-08, Rei & Unit-00, and Kaworu & Mark.06—plus three hidden variants: “The Pilots,” “Unit-01 (Design A),” and “Unit-01 (Design B).” Cards are distributed randomly while supplies last, adding a collectible thrill to every meal.
For those seeking more tangible mementos, KFC offers three add-on items for any purchase of HK$49 or more (maximum two per order):
- Character Message Standees (three designs, random selection): HK$59 each. Reusable with sticky notes or water-based markers.
- Collaboration Mug (Shinji & Unit-01 design): HK$89 each.
- Multi-purpose Mat (Unit-01 design): HK$99 each.
Causeway Bay Flagship Transforms into EVA-Themed Haven
KFC’s Causeway Bay flagship store will be fully redecorated as an Evangelion collaboration theme outlet. Large-scale wall murals featuring characters and mecha dominate the space, offering fans a photo-worthy environment that mirrors the series’ futuristic aesthetic. All Hong Kong and Macau locations will also feature custom packaging—burger wrappers and takeout boxes adorned with EVA-inspired artwork.
Meal Options and Pricing
The “Purple Force Field Spicy Chicken Fillet Burger” is available as:
- Single item: HK$36
- A2 Purple Force Field Burger Set: HK$53.5 (includes burger, regular potato gems, and medium soft drink)
- A3 Purple Force Field Burger Duo Set: HK$99 (includes two burgers, regular potato gems, two egg tarts, and two medium soft drinks)
Important Details for Collectors
The promotion runs from July 23, 2026, across all Hong Kong and Macau KFC outlets, excluding those at AsiaWorld-Expo, Festival Walk, Kai Tak Sports Park, and South Horizons Plaza in Hong Kong. Macau locations will substitute corn for egg tarts in relevant sets. All merchandise and character cards are available on a first-come, first-served basis while stocks last.
Broader Impact and Next Steps
This partnership marks one of the most ambitious anime-themed fast-food collaborations in Hong Kong, capitalizing on Evangelion‘s enduring legacy as a cultural phenomenon. For collectors and casual fans alike, the campaign offers a rare convergence of nostalgia, gaming mechanics (collectible cards), and culinary innovation.
Actionable tip: Visit the Causeway Bay flagship early to secure themed photo opportunities and check stock availability for hidden character cards. The A1 Feast remains the most efficient route for card collectors, though the duo set offers better value for groups.
Prices and availability are subject to change. Always verify with official KFC channels before purchasing.