Hong Kong’s favourite fast-food chain elevates morning dining with limited-time truffle-infused scrambled eggs and a premium chicken sandwich starting at HK$22.
Hong Kong, June 18, 2026 – KFC Hong Kong has launched its highly anticipated “Morning Truffle Egg Series” (晨級松露蛋系列), a limited-edition breakfast menu that brings gourmet black truffle flavours to the masses. Available until June 30 at participating locations, the star item is the new “Morning Truffle Egg Chicken Italian-Style Bun,” which combines black truffle-infused scrambled eggs with a crispy golden bun. Customers can enjoy the full experience for as low as HK$22 during the chain’s “Ken! Good Deal” promotional period.
A Gourmet Twist on Fast-Food Breakfast
The new series marks a bold departure from KFC’s traditional morning offerings, demonstrating the brand’s commitment to surprising its loyal customer base. The signature sandwich features black truffle scrambled eggs—soft, velvety, and aromatic—layered inside a toasted Italian-style bun that achieves a perfect golden-brown finish. The eggs are prepared in-house to ensure a silky texture, while the truffle imparts an earthy, luxurious depth that pairs seamlessly with KFC’s classic fried chicken filling.
“Black truffle has long been associated with fine dining, but we wanted to make this premium ingredient accessible to everyone,” a KFC Hong Kong spokesperson said. “Our Morning Truffle Egg Series is designed to energise customers for their day ahead, whether they’re heading to the office or to school.”
Pricing and Customisation Options
KFC is offering multiple ways to enjoy the new series, catering to different appetites and budgets. From June 18 onward, customers can order a standalone Morning Truffle Egg Chicken Italian-Style Bun for HK$26. For those seeking a complete breakfast, the L1 set meal—priced at HK$33—includes the sandwich, a crispy hash brown, and a hot milk tea. Beverage upgrades are available, ranging from an extra HK$2 for freshly brewed hot coffee to HK$8 for an iced latte.
For diners who already have a favourite KFC breakfast combo, the chain allows a HK$3.5 upgrade to replace standard scrambled eggs with the truffle version. This applies to select set meals including A1, A2, B1, B2, C1, C2, and W3. Alternatively, an additional serving of Morning Truffle Eggs can be added to any meal for HK$8.
Limited-Time “Ken! Good Deal” Promotion
The most compelling offer is the “Ken! Good Deal” promotion, valid from June 18 to June 30. For just HK$22, customers receive one Morning Truffle Egg Chicken Italian-Style Bun paired with a hot beverage of their choice. This represents a significant saving compared to the regular set meal price of HK$33.
The promotion is available for dine-in and takeaway orders placed before 11:00 AM daily. It excludes certain locations, including Festival Walk, Kai Tak, Stanley Plaza, South Horizons Plaza, and AsiaWorld-Expo. The offer cannot be combined with other coupons, student meals, or afternoon tea sets.
Availability and Exclusions
The entire Morning Truffle Egg Series is available at most KFC outlets across Hong Kong and Macau, with service limited to morning hours. Customers should note that the series is not offered through KFC’s delivery service, “Quick Delivery,” and is strictly for in-restaurant or self-pickup orders.
A Strategic Move in Hong Kong’s Competitive Breakfast Market
The launch comes amid intensifying competition among fast-food chains for the morning crowd. By introducing a premium, limited-time item, KFC aims to attract both loyal customers and new diners seeking a more elevated breakfast experience without the fine-dining price tag. The use of black truffle—a globally recognised luxury ingredient—also taps into Hong Kong’s growing appetite for gourmet fast-food fusions.
Industry observers note that such limited-edition offerings create urgency and drive foot traffic, particularly during off-peak morning hours. If successful, the series could pave the way for future premium breakfast collaborations.
Practical Tips for Readers
To make the most of this promotion, customers are advised to visit participating KFC outlets before 11:00 AM and ask for the “Ken! Good Deal” set. Those who prefer flexibility can opt for the HK$3.5 egg upgrade on their existing favourite breakfast combo. For truffle enthusiasts, the standalone HK$13 Morning Truffle Egg portion is an ideal way to sample the flavour without committing to a full sandwich.
Broader Impact and Next Steps
As KFC continues to innovate its menu, the Morning Truffle Egg Series may set a new standard for what fast-food breakfast can offer. For now, customers have just under two weeks to indulge in this limited-time offering. With the combination of quality ingredients, thoughtful pricing, and widespread availability, KFC is betting that a touch of truffle in the morning will resonate deeply with Hong Kong’s discerning breakfast crowd.
All prices are in Hong Kong dollars and subject to change. Terms and conditions apply. Images are for reference only. For full details, visit KFC Hong Kong’s official website or your nearest outlet.