Hong Kong shoppers can now access over 280 Korean direct-import products at Wellcome supermarkets from now until September 17, 2026, as part of a limited-time “K-Flavour Unlocked” promotion offering 20x yuu points—equivalent to 10% cashback—on purchases of HK$100 or more from selected Korean brands.
The global Korean food craze has officially landed on Hong Kong shelves. Wellcome, one of the city’s leading supermarket chains, has partnered with major Korean food conglomerates including CJ Food, Nongshim, and Ottogi to bring an unprecedented selection of trending Korean products directly to local consumers. With the promotion running through mid-September, savvy shoppers have a prime opportunity to stock up on everything from premium frozen tofu to viral street-food snacks while earning substantial loyalty rewards.
What You Need to Know About the 10% Rebate Offer
The mechanics are straightforward but rewarding. Customers who purchase any combination of products from ten designated Korean brands—including CJ bibigo, Ottogi, Nongshim, and Jinro—totalling HK$100 or more will automatically earn 20 times the standard yuu points. This translates to a 10% effective rebate, making bulk purchases particularly attractive during the promotional window.
For families and individuals who regularly cook Korean-style meals at home, this offer presents a genuine cost-saving opportunity. The promotion applies across all Wellcome locations in Hong Kong, though individual store availability may vary.
Must-Have New Arrivals: From Viral Yogurts to Gourmet Convenience Foods
CJ bibigo: The Star of Korean Home Cooking
Wellcome has secured exclusive distribution rights for several CJ bibigo products, a brand whose name combines the Korean word “bibim” (to mix) with “to go.” The lineup features over 40 CJ Food items, including the chain-exclusive Frozen Block Tofu (300g)—a versatile ingredient for quick stews and side dishes. Other highlights include Sliced Cabbage Kimchi (300g, jar), Four-Season Ssamjang Dipping Sauce (170g), and Korean-style BBQ Sauce (280g), all designed for effortless home cooking.
Greek Day Yogurt: A Cult Favourite Lands in Hong Kong
Originating from a small shop near Ewha Womans University in Seoul, Greek Day has become a sensation for its thick, protein-rich texture and low-calorie appeal. Wellcome now stocks three varieties—Classic Plain, Yuzu, and Pistachio—each priced at a promotional HK$29.9 (regular HK$39). The 500g tubs are ideal for breakfast bowls, smoothies, or guilt-free desserts.
Viyott: The Interactive Yogurt Experience
For those seeking novelty, Viyott’s signature “Mix Yogurt” features a clever dual-compartment cup that keeps crunchy toppings separate until you’re ready to stir. Available in Chocolate Ball, Cookie Cream, and Chocolate Ring flavours, these are priced at just HK$14.9 each (regular HK$22).
Snacks, Sweets, and Frozen Treats: A Korean Convenience Store at Home
Korean-style frozen desserts and snacks have also made their way to Wellcome’s freezers. Binggrae’s Blueberry Yogurt Ice Cream (HK$42.9, regular HK$75) and Soda-flavoured Squeeze Ice (HK$10) evoke memories of Seoul street stalls. The Red Bean Rice Cake Ice Cream Bar (HK$10) offers a traditional twist on a modern favourite.
For the first time in Hong Kong, P-Bick—the private-label snack brand from Korea’s popular CU convenience store chain—is available. The range includes crispy bites and sweet treats that typically fill tourists’ suitcases. Alongside these, Hershey’s cookies (Chocolate Chip, Chocolate Cream Cheese Pie) and CW’s Mochi Chocolate Cookies (each at HK$35, regular HK$39) provide instant dessert solutions.
Nongshim’s Croissant Snacks arrive in Chocolate and Matcha variants (HK$10, regular HK$20), while Oreo Thin crisp sandwiches in Vanilla, Chocolate, and Tiramisu (HK$11.9) round out the biscuit aisle.
Beverages and Alcohol: From Makgeolli to Matcha Highballs
Soju, Beer, and Beyond
Jinro leads the alcoholic offerings with limited-edition Retro Soju, Peach-flavoured Soju, Lemon Soju, and Grape Soju—all at HK$15 (regular HK$20–21). Wellcome-exclusive Honeydew Melon Soju is also available. For beer enthusiasts, ARK Strawberry Chocolate Stout (HK$22.9, buy-three-get-15%-off), SQUEEZE BREW Matcha Highball (HK$28), and PEACEMINUSONE Fresh Lemon Highball (HK$25) offer adventurous flavour profiles.
Non-Alcoholic Staples
Korean household teas from Lotte Plus—Barley Tea, Corn Silk Tea, and Oat Tea (500ml each)—are priced at HK$10.9 (regular HK$15). Ediya Special Gold Instant Coffee (HK$19.9, regular HK$32) and Binggrae aCafela Americano and Latte (HK$12.9) cater to coffee lovers. The Danongwon Taro Latte provides a creamy, caffeine-free alternative, while Capri-Sun fruit juices in Orange, Apple, and Jungle Mix (200ml, two for HK$15) are perfect for kids.
Noodles That Tell a Story
Korean instant noodles are more than convenience food—they’re a cultural experience. Wellcome has introduced Ottogi x Dongdaemun One Chicken Knife-Cut Noodles (HK$32) and Ottogi Tomato Pasta-style Noodles (HK$28), both emphasising the traditional stovetop preparation that defines authentic Korean ramyeon.
Bottom Line: A Strategic Shopping Opportunity
With the global Korean food market projected to continue its rapid growth, Wellcome’s “K-Flavour Unlocked” campaign positions the supermarket as a destination for authentic, imported products at competitive prices. For consumers, the combination of 280+ new items and a 10% yuu points rebate makes this an ideal moment to explore Korean cuisine without the airfare.
Terms and conditions apply. Promotional period runs from September 4 to September 17, 2026, or while stocks last. Product availability may vary by store. All prices are subject to change at the discretion of Wellcome.