Hong Kong’s frozen chocolate trend gets a Japanese twist as content creator Ansheles’ Labelee brand partners with Arome Bakery for a matcha-raspberry collaboration launching July 14.
Hong Kong, July 2026 — This summer, two beloved brands are bringing a chill to the dessert scene. Labelee, the frozen chocolate brand founded by popular content creator and actor Ansheles, has teamed up with Japanese-style bakery chain Arome Bakery (東海堂 アローム) to introduce the Matcha Raspberry Chocolate. Priced at HK$59, the new treat features premium frozen chocolate enveloping freshly frozen berries, delivering a pure burst of fruit sweetness without any artificial additives.
A Marriage of Japanese and European Flavors
The collaboration marks a strategic expansion for both brands. Labelee, known for its “snack that loves you back” philosophy, has built a loyal following by prioritizing high-quality ingredients and health-conscious formulas. Their signature -18°C frozen chocolate uses a precisely calibrated ratio of cacao to create a smooth, rich outer shell that contrasts with the natural tartness of real berries.
For this limited-edition flavor, the team infused Japanese matcha into the chocolate coating, adding earthy undertones and a subtle bitterness that balances perfectly with the bright acidity of raspberries. The result is a refreshing yet complex taste profile—one that feels both indulgent and guilt-free.
Two Ways to Enjoy
Labelee encourages flexibility in how customers experience their frozen treats. For those who crave a crisp, crackling bite, the chocolate can be consumed directly from the freezer at -18°C. Alternatively, letting it rest at room temperature for two to three minutes allows the chocolate to soften slightly, creating a creamier, more velvety texture that intensifies the flavor.
Exclusive Bundle Offer with Limited-Edition Ice Bag
To celebrate the launch, Arome Bakery and Labelee are offering a “Labelee Limited 3-Piece Set” starting July 14. Priced at HK$150, the bundle includes:
- One cup of the new Matcha Raspberry Chocolate
- One cup of Labelee Original Raspberry Chocolate
- One cup of Labelee Blueberry Chocolate
- A complimentary Labelee-branded insulated ice bag, designed to keep the frozen chocolates cold on the go
This set provides an opportunity for customers to sample the entire Labelee lineup while enjoying the convenience of portability.
Where to Buy
The Matcha Raspberry Chocolate will be available at all Arome Bakery (東海堂 アローム) locations across Hong Kong starting July 14. The limited 3-piece set will also be sold exclusively at Arome Bakery outlets while stocks last.
For online shopping, visit Arome Bakery’s website at www.aromebakery.com.hk or Labelee’s official site at labelee.co.
Looking Ahead: The Future of Frozen Chocolate in Hong Kong
As Hong Kong’s dessert market continues to evolve, collaborations like this one signal a growing appetite for innovative, low-preservative sweets that prioritize natural ingredients. Ansheles, who rose to fame as a content creator and actor, has successfully translated his personal brand into a tangible product that resonates with health-conscious millennials and Gen Z consumers.
With the summer heat intensifying, frozen chocolate offers a refreshing alternative to traditional ice cream—and this partnership between a digital-native brand and an established bakery chain may set a new standard for future cross-industry collaborations in Hong Kong’s food scene.
For those looking to beat the heat with a sweet yet wholesome treat, the Matcha Raspberry Chocolate and its limited-edition bundle are worth a trip to your nearest Arome Bakery.