Long Fung Group, a prominent health and cosmetics retail chain in Hong Kong, has announced the grand opening of its 31st store in Admiralty’s Queensway Plaza (Queensway Link). To commemorate this significant expansion, the retailer is hosting a five-day promotional event, including significant discounts on festive goods, lucrative membership rewards, and most notably, the distribution of free lucky bags (Fukubukuro) to the public near the new branch. The strategic launch capitalizes on pre-Lunar New Year shopping demand, offering considerable value to office workers and commuters in the Central business district.
The new branch, situated at Shop B04 on the first floor of Queensway Plaza (93 Queensway), is positioning itself as a key destination for purchasing household necessities, personal care items, and health supplements ahead of the Lunar New Year celebrations. The outlet is open weekdays from 8:30 AM to 9:30 PM, and on weekends and public holidays from 9:00 AM to 9:00 PM, catering specifically to the foot traffic of MTR commuters and surrounding office towers.
Five-Day Lucky Bag Giveaway Underway
The most anticipated feature of the opening celebration is the five-day free distribution of lucky bags. While Long Fung Group has not specified the exact contents or daily distribution schedule, historically, these bags often contain a useful assortment of daily essentials and snack items. These giveaways require no purchase and are intended purely as a celebratory gesture, creating buzz and driving awareness of the new Admiralty store. Commuters passing through the Queensway Plaza area during the campaign period are advised to keep an eye out for staff distributing the bags, as supply is typically limited each day.
New Membership Perks Maximize Savings
Beyond the physical giveaways, Long Fung is incentivizing digital engagement with a robust new membership promotion. Customers who register for the Long Fung Group mobile application for the first time will instantly receive a HK$20 welcome coupon.
Furthermore, the retailer is deploying a referral scheme to expand its user base. Existing members who successfully refer a friend to sign up for the app will see both themselves and the new member receive a HK$20 referral coupon. This lucrative referral model is uncapped, allowing active users to accrue multiple discounts.
Seizing Pre-Lunar New Year Savings
In conjunction with the new store launch, Long Fung is offering heavily discounted prices on a wide range of goods specifically targeting Lunar New Year preparations. These “Year Goods” specials encompass everything from festive foods and confectionery to health tonics and home care products, allowing shoppers to consolidate their holiday purchasing at competitive prices. The timing of the opening maximizes the opportunity for consumers to secure essential items just before the festive season.
In a related trend reflecting heightened consumer focus on value, Long Fung is not the only retailer offering aggressive seasonal promotions. In Tiu Keng Leng, the AEON $12 Store (LIVING PLAZA) at Hang Hau is concurrently running a flash sale, offering a 70% discount across all merchandise until February 22. This brings the price of many popular Japanese snacks, household goods, and specialty items down to as low as HK$8.4, underlining a broader retail environment focused on attracting budget-conscious shoppers through doorbuster deals during the busy festive period.
The opening of Long Fung’s 31st location in a high-traffic urban center like Admiralty illustrates the chain’s continued commitment to expansion and customer loyalty through localized promotional events and digital rewards. Shoppers looking to maximize their pre-holiday budget can leverage both the time-sensitive free bags and the permanent membership sign-up bonuses available at the new Queensway Plaza branch.