Hong Kong premium supermarket Market Place has partnered with British cult-favorite brand Noodoll for an exclusive “Winter Gathering” redemption campaign, transforming the iconic Ricespud (Potato) character into a whimsical lineup of hotpot and party food-inspired lifestyle accessories. Running from November 13, 2026, to January 7, 2027, the collaboration offers seven limited-edition items available through yuu points or in-store purchases, blending comfort, functionality, and nostalgia for the holiday season.
Collaboration Background and Inspiration
Market Place, a gourmet grocery chain with outlets across Hong Kong, has expanded beyond food retail into lifestyle collectibles through this first-time tie-up with Noodoll—a British brand beloved for its endearing characters, particularly the potato-shaped Ricespud. The collaboration draws directly from Hong Kong’s winter food culture, reimagining hotpot staples like wagyu beef, sea urchin balls, enoki mushrooms, and lettuce into practical homeware. This fusion of local culinary identity with global pop culture reflects a growing retail trend where supermarkets leverage character-driven merchandise to deepen customer engagement.
Product Lineup and Redemption Options
The centerpiece of the collection is the limited-edition Ricespud Keychain Blind Box, featuring four collectible designs: Sea Urchin Ball, White Radish, Wagyu Beef, and Champagne. Each plush keychain combines soft tactile appeal with the excitement of blind-box unboxing. Online shoppers can purchase a complete four-piece set with orders over HKD500.
Additional functional items include:
- Mushroom Beef Roll Chip Clip: Shaped like the classic hotpot roll, this set contains four enoki mushroom-themed clips for sealing snack bags.
- Lettuce Ricespud Neck Pillow: Unzips from a plush toy into a supportive travel pillow, ideal for commutes or office breaks.
- Ricespud Hooded Blanket: A wearable blanket featuring Ricespud’s signature potato silhouette, made from soft, skin-friendly fabric.
- Ricespud Canvas Bag: Durable tote for daily errands with a playful character print.
- Soy Sauce Dish Set: Four saucer designs celebrating different hotpot ingredients, perfect for holiday dining.
Redemption methods vary by item. For example, the blind box keychain costs HKD68 with a minimum HKD80 purchase, or 18,000 yuu points for free redemption. The hooded blanket and neck pillow each require HKD88 with purchase or 22,000 yuu points. Standard retail prices range from HKD148 to HKD328, making the exchange offers significant savings for collectors.
Timeline and Fan Engagement
YUU members can begin redemption online from November 13, while in-store exchange runs from November 20, 2026, to January 7, 2027, at all Market Place and 3hreesixty locations. To amplify excitement, Noodoll will host its first global fan meeting on November 28, 2026, at select stores for three consecutive weekends, where Ricespud will appear for photo sessions. The event underscores how brands are creating experiential moments beyond transactional campaigns.
Broader Impact and Practical Advice
This collaboration highlights the convergence of food culture and retail marketing in Hong Kong. For collectors, it offers rare localized merchandise with dual appeal: functional utility for adults and playful charm for younger fans. Given the limited quantities—particularly for blind boxes—early redemption is recommended.
Actionable tips for readers:
- Check yuu points balance before visiting to maximize free redemption options.
- Visit stores on November 28 for the fan meeting but arrive early due to expected crowds.
- Consider online purchase for the complete blind box set if spending over HKD500.
- Pair neck pillow or blanket purchases for bundled winter comfort.
As holiday spending intensifies, such campaigns demonstrate how supermarkets are transforming routine shopping into branded experiences, offering consumers tangible cheer beyond groceries. Whether you’re a dedicated Noodoll fan or simply seeking quirky home accessories, this collection delivers warmth, humor, and a touch of Hong Kong’s beloved hotpot tradition.