Maxim’s 18-Year Drive Turns Mooncake Waste into HK$73 Dining Rewards

In the wake of the Mid-Autumn Festival, countless households across Hong Kong face a familiar seasonal conundrum: what to do with the elegant yet bulky metal tins and decorative boxes that once held festive mooncakes. This year, Maxim’s Group delivers a compelling answer—a HK$73 bundle of digital dining vouchers for recycling them.

Marking its 18th consecutive year, the Mooncake Tin and Box Recycling Programme has become an awaited autumn tradition. Running from October 27, the scheme accepts containers of any brand at a vast network of 454 drop-off points spanning all 18 districts, from shopping malls and residential estates to commercial buildings.

Unlocking the Reward Across Five Brands

The incentive covers five beloved dining brands under the Maxim’s umbrella, designed to suit every dining style.

  • Maxim’s Chinese Restaurant: Save HK$50 on a minimum dinner dine-in spend of HK$250.
  • Maxim’s MX: Receive HK$8 off any meal valued at HK$60 or more, available throughout the day.
  • Maxim’s Cakes & Dong Hai Tang: Enjoy a HK$5 discount on regular-priced items with a minimum HK$50 purchase.
  • Shake Shack: Get HK$5 off your order when spending HK$100 or more at the counter.

How to Claim Your Vouchers

To unlock the rewards, recyclers should visit one of the 71 designated mall collection points. After handing over the tins and boxes, a staff member will display a unique QR code. Scanning it instantly adds the full suite of coupons to your mobile wallet. While valid primarily until November 30, 2026, be mindful of exclusions on specific public holidays—these discounts apply strictly in-store rather than via third-party delivery apps.

Maxim’s recommends a simple “3-Step Preparation” to streamline the process:

  • Separate metal tins from paper cartons.
  • Empty out all internal plastic trays, desiccants, and promotional materials.
  • Rinse and dry the containers to ensure they are completely clean.

Beyond the Incentive: Six Tonnes and Rising

The program’s environmental scale is remarkable. Last year alone, Maxim’s collected over 6 tonnes of metal and cardboard, a 10% increase from the previous year. This growth signals a strong shift in public eco-consciousness and a willingness to engage in corporate-led sustainability efforts.

Instead of funnelling everything into standard recycling streams, Maxim’s invests heavily in upcycling. Past projects have transformed discarded tins into massive paper art installations at Ocean Park and featured hands-on workshops for local students. This year, the group is collaborating with local artists to build large-scale art pieces for display in shopping centres, alongside public workshops teaching the craft of upcycling.

A Blueprint for Post-Festival Sustainability

For families juggling the aftermath of holiday gatherings, the programme offers an elegant, closed-loop solution. It clears household clutter, rewards participation with tangible dining value, and educates the public on responsible waste handling. By seamlessly blending consumer incentive with environmental stewardship, Maxim’s sets a strong benchmark for the F&B industry. For anyone wondering how to make their post-festival clean-up count, the message is clear: take your tins back, earn your reward, and help close the loop on seasonal waste.

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