Maxim’s MX has kicked off its 70th-anniversary celebrations with a four-week “Carnival of Savings,” putting deeply discounted lunch and dinner sets on the menu. The first round, running from November 2 to 8, 2026, gives Hong Kong diners the chance to grab hearty meals at prices starting as low as HK$39.
First-Week Lunch and Dinner Picks
Week one delivers strong value for budget-conscious customers. The Cheese Baked Pork Sausage Bolognese Pasta set takes the spotlight at just HK$39, slashed from its usual HK$56. The offering includes a generous pasta portion with a choice of hot tea or coffee, making it one of the cheapest sit-down lunch solutions available across the city.
For those with a taste for classic Cantonese comfort, the Boneless Hainanese Chicken set is priced at HK$52 (down from HK$66). It comes with fragrant oil rice or vermicelli, seasonal vegetables, and a hot drink. U Food’s editorial team has flagged both dishes as essential picks for the week, noting that the savings are significant for a chain of this scale.
Dinner-Exclusive Comfort Dish
As temperatures dip, Maxim’s MX is bringing back its popular Tomato Beef Brisket Hot Pot, available exclusively during dinner service. Priced at HK$49 (reduced from HK$58), the set includes steamed white rice and a Pepsi-Cola beverage. The slow-cooked beef brisket in a tangy tomato broth is a seasonal favorite, and the price point makes it an affordable alternative to a full restaurant hot pot experience for those heading home after work.
Terms and Availability
The promotion applies to almost all Maxim’s MX branches. Five locations are excluded: City Hall, University Station, West Kowloon Station, the Chinese General Chamber of Commerce Building, and Shun Tak Centre.
Diners should be aware that daily stock for these sets is strictly limited. The offers cannot be combined with other discounts, and they are not available for delivery orders. An early visit to a participating store is strongly recommended to avoid disappointment.
Broader Significance
This four-week campaign reflects a wider strategy among established Hong Kong fast-casual chains to use major brand milestones as a way to drive foot traffic and reinforce customer loyalty in a cost-sensitive environment.
“It’s a smart play for Maxim’s MX to leverage its heritage while rewarding regulars with meaningful savings,” a local food industry analyst noted. “These time-bound offers generate urgency without permanently anchoring the brand to a lower price tier.”
With the first week’s deals expected to sell out quickly, U Food recommends heading to a participating branch promptly. Maxim’s MX has confirmed three more weeks of rotating menus, so customers are encouraged to follow official channels and U Food for updates on the next round of 70th-anniversary discounts.