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Starting September 8, 2026, Maxim’s MX and its Food² outlets are offering a limited-time takeaway promotion on two classic Cantonese roast meats: crispy roasted pork belly (siu yuk) and silky soy sauce chicken. Priced as low as HK$68 for a half-jin portion of pork belly—a 25% discount off the regular HK$91—and HK$98 for a dual combo of both meats (saving HK$66 versus the usual HK$164), the flash sale runs until September 28, available daily from 3:30 PM while stocks last. The promotion applies to all Maxim’s MX and Food² branches except three: City Hall, West Kowloon Station, and University Station locations.
What’s on Offer and How Much You Save
The promotion is structured into two tiers, designed to suit both small households and those feeding a larger crowd. The standout value lies in the dual combo, which delivers nearly 40% off the combined original price.
- Pork belly (half jin, approximately 300g): HK$68 (regular HK$91) — noted for its crispy skin and salty-savory flavor, ideal as a main dish or side.
- Pork belly (half jin) plus soy sauce chicken (half bird): HK$98 (regular HK$164) — a saving of HK$66, offering ample protein for a family meal under HK$100.
The soy sauce chicken is described as tender and well-marinated, a staple in Hong Kong’s siu mei (roast meat) tradition. Industry observers note that such steep discounts on freshly roasted meats are rare for a major chain like Maxim’s, making this a compelling opportunity for budget-conscious diners.
Key Conditions to Note Before You Go
While the price tags are attractive, careful shoppers should review the fine print to avoid disappointment. The offer is strictly for takeaway only — no dine-in orders are accepted under this promotion. Furthermore, supply begins at 3:30 PM each day and continues until sold out, meaning early arrival is advised, especially on weekends.
Excluded branches are limited but worth checking: Maxim’s MX outlets at City Hall, West Kowloon Station, and University Station will not participate. All other Maxim’s MX and Food² stores across Hong Kong are included.
Why This Promotion Matters for Hong Kong Food Lovers
Siu mei has long been a cornerstone of Cantonese cuisine, and takeaway roast meats — known locally as cham liu — are a popular way for families to add a protein-rich dish to their dinner table without cooking from scratch. In recent years, inflationary pressure on food prices has made value-for-money deals increasingly sought after. This flash sale responds directly to that demand, offering a premium product at a price point that undercuts many cha chaan tengs and even wet market stalls.
For Maxim’s, the promotion also serves as a strategic move to drive foot traffic during the post-summer lull, encouraging customers to visit their outlets and potentially purchase additional items such as rice, vegetables, or drinks. The timing — mid-September — aligns with the end of summer and the start of cooler weather, when appetite for roasted meats traditionally increases.
How to Make the Most of the Deal
To maximize value, consider ordering the dual combo, which provides both pork belly and chicken at a blended cost of roughly HK$49 per item. Pair it with steamed rice from home or a simple vegetable stir-fry for a complete meal. If you prefer only pork belly, the single portion at HK$68 still represents a meaningful saving over the standard price.
Be mindful of the 3:30 PM start time — queues may form quickly at popular branches. Calling ahead to check availability is recommended, as the “while stocks last” clause means earlier arrivals have the best chance.
Broader Trends: Takeaway and Value Dining in Hong Kong
This flash sale is part of a wider pattern among Hong Kong’s fast-casual and quick-service restaurant chains, which have increasingly turned to time-limited, deep-discount promotions to attract cost-conscious consumers. Recent months have seen similar offers from competitors such as Café de Coral, Yoshinoya, and 7-Eleven, highlighting a market that prizes immediate savings over traditional loyalty programs.
For readers who enjoy exploring more dining deals, related articles on this blog cover dim sum buffets, afternoon tea promotions, and other flash sales across the city. Stay tuned — and mark your calendar for September 8 to 28 to grab your roast meats before they’re gone.