Fans can collect limited-edition collectible cards, visit a themed restaurant in Admiralty, and snap photos at new graffiti walls starting September 21.
Hong Kong — McDonald’s is turning up the heat this autumn with the second phase of its much-anticipated Asia-exclusive collaboration with K-pop icon G-DRAGON. Beginning September 21 at 11:00 AM, the fast-food giant will roll out three limited-edition “珍藏卡” (collectible cards) featuring the Big Bang star’s signature style, available exclusively through the McDonald’s app with the purchase of a designated meal combo.
The campaign, running concurrently across multiple Asian markets, also transforms the McDonald’s branch at Admiralty Centre into an immersive themed pop-up. Simultaneously, new street-art installations—dubbed “McDonald’s Graffiti Walls”—have been unveiled in Central and Kwun Tong, offering fans Instagram-worthy backdrops inspired by the K-pop sensation’s edgy aesthetic.
How to Get the Limited-Edition G-DRAGON Cards
Starting September 21 at 11:00 AM, customers can receive one randomly selected collectible card by ordering the “Spicy Butter Crispy Chicken Burger Four-Piece Meal” via the McDonald’s app. The set includes three distinct card designs, each showcasing G-DRAGON in different fashion-forward poses. With quantities strictly limited, these cards are expected to sell out quickly—prompting fans to act fast once the promotion goes live.
“We know how passionate G-DRAGON’s fans are, and we wanted to create something that feels exclusive and exciting,” said a McDonald’s Hong Kong spokesperson. “The themed restaurant and street art are designed to extend the experience beyond the meal, giving fans multiple touchpoints to engage with the collaboration.”
Themed Restaurant and Graffiti Walls: A Fan’s Playground
The Admiralty Centre branch (Shop 1-41, G/F, Admiralty Centre, 18 Harcourt Road) has been fully transformed into a G-DRAGON-themed space, open daily from 6:00 AM to midnight. Meanwhile, the outdoor graffiti walls are located at:
- 40 Gough Street, Central (now on display)
- 90 Hoi Bong Road, Kwun Tong (now on display)
These vibrant installations draw inspiration from G-DRAGON’s bold, avant-garde music visuals, blending street culture with high-fashion flair. Early visitors to the themed restaurant have praised the immersive atmosphere, with one fan noting, “It feels like stepping into G-DRAGON’s world—even the packaging feels special.”
App-Exclusive Deals: More Than Just Collectibles
Beyond the collectible cards, McDonald’s is sweetening the deal with a suite of app-only vouchers valid from September 21 (11:00 AM to midnight). Highlights include:
- $5 off the Spicy Butter Crispy Chicken Burger with a Choc O’Oreo McFlurry combo
- $5 off the Spicy Butter Crispy Chicken Burger with salted caramel mini fries
- $3 off the Spicy Butter Crispy Chicken Burger value meal
- $39 for a Korean Sweet Chili Fried Chicken value meal (regularly higher)
- $39 for a Spicy Crispy Chicken Burger or Crispy Chicken Burger value meal
- $18.5 for salted caramel mini fries
- $17.5 for a Choc O’Oreo McFlurry
- Add $10 for 4-piece Chicken McNuggets with spicy butter dipping sauce when ordering selected value meals
These offers provide tangible savings while encouraging fans to sample the new Korean-inspired menu items, which blend smoky, buttery heat with crunchy textures.
A Strategic Move in the Competitive QSR Landscape
This collaboration underscores McDonald’s aggressive push into K-pop-backed marketing, a strategy that has proven wildly successful across the region. By partnering with G-DRAGON—whose influence transcends music into fashion and pop culture—the chain taps into a dedicated global fanbase, the so-called “VIPs,” who are known for their enthusiastic support of brand endorsements.
Industry analysts note that such tie-ins drive both foot traffic and app engagement, particularly among younger demographics who prioritize exclusive, experience-driven offerings. The collectible-card mechanic also gamifies the purchase, incentivizing repeat visits.
“This isn’t just about selling burgers,” said a marketing consultant based in Hong Kong. “It’s about creating a cultural moment. McDonald’s is positioning itself as a lifestyle brand, and G-DRAGON provides the perfect vehicle for that image.”
What’s Next?
As the promotion unfolds, fans are encouraged to follow McDonald’s Hong Kong social channels—as well as the U Lifestyle blog—for real-time updates on card availability and any surprise extensions. Given the buzz, industry watchers wouldn’t be surprised if a third phase introduces additional merchandise or a meet-and-greet event.
Terms and conditions apply. All offers are subject to the ordering platform’s terms and availability. Offers are valid while stocks last. Information is accurate as of the publication date; McDonald’s and U Lifestyle reserve the right to modify or cancel promotions without prior notice.