Starting August 31, McDonald’s Hong Kong will roll out a 14-day series of exclusive app-only discounts, offering steep price cuts on iconic menu items and reintroducing fan-favourite sides and beverages for a limited time.
Beginning Monday, August 31, and running through September 13, the McDonald’s Hong Kong mobile application becomes the gateway to a rotating roster of deep discounts under the “McMuk Jeng” (麥麥勁賞) promotion. App users can unlock a new deal each day, with prices slashed by as much as 65 percent on select items. The campaign coincides with the highly anticipated return of classic Crisscut Fries (脆薯格) and the launch of a new Yuzu Coconut Sparkling Tea (柚子椰果梳打茶), available from September 1.
Daily Deal Breakdown: Week One Highlights
The first week of offers runs from August 31 to September 6, with each day featuring a different discounted combo or snack. All prices are exclusive to the McDonald’s Hong Kong App and available while supplies last.
- Monday, August 31: 9-piece Chicken McNuggets for $10 (regular price from $29) – a saving of nearly $20.
- Tuesday, September 1: Double Filet-O-Fish with medium soft drink for $25 (reference value $49.50) – effectively half price.
- Wednesday, September 2: Spicy McChicken with medium soft drink for $20 (regularly $44.50).
- Thursday, September 3: Bacon and Egg McMuffin with medium soft drink for $20 (reference value $40.50) – ideal for breakfast or afternoon tea.
- Friday, September 4: Honey BBQ McChicken with medium soft drink for $25 (regularly $56) – a must for fried chicken enthusiasts.
- Saturday & Sunday, September 5–6: Two Taro Pies for $10 (reference value $22) or one McFlurry for $10 (regularly $17) – a dual dessert option.
Double Loyalty Points and Exclusive Add-Ons
Beyond the daily discounted items, customers who purchase any “McMuk Jeng” deal during the promotion period will earn double McDonald’s App loyalty points – a move designed to encourage repeat visits and app engagement.
Additionally, from 11:00 AM on September 1, classic Crisscut Fries will make a limited-time comeback. For customers who order any Extra Value Meal, a $9.50 upgrade adds the “Big Big Bite Combo” (大大啖組合), pairing the crispy crisscut fries with the newly introduced Yuzu Coconut Sparkling Tea. The tea offers a refreshing, citrusy twist with chewy coconut jelly, balancing the savoury crunch of the fries.
Strategic Context and Consumer Impact
This aggressive promotional push comes as Hong Kong’s quick-service restaurant sector faces intensified competition, with rivals offering deep app-exclusive discounts to maintain traffic. McDonald’s Hong Kong has leveraged its mobile platform effectively in recent years, using gamified offers and time-sensitive deals to drive app downloads and repeat ordering.
For budget-conscious consumers, the “McMuk Jeng” campaign represents one of the chain’s most generous offer cycles in recent memory. The $10 Chicken McNuggets deal alone undercuts typical street-food pricing, while the $20 burger combos challenge local cha chaan teng meal sets on value.
How to Participate
To access the deals, users must download the McDonald’s Hong Kong App, register or log in, and redeem the daily offer directly through the app interface. Quantities are limited per store, and terms apply. The promotion is non-transferable and cannot be combined with other discounts unless explicitly stated.
Looking Ahead
While McDonald’s has not announced whether a second week of similar deals will follow, the structure of the promotion suggests a possible Week Two roster from September 7–13. Fans of the brand are advised to check the app daily, as popular items—particularly the Taro Pie and Crisscut Fries—are expected to sell out quickly.
For more information, visit the official McDonald’s Hong Kong website or follow their App notifications. As always, prices are subject to change, and the restaurant chain reserves the right to modify or withdraw offers without prior notice.