McDonald’s Hong Kong has officially relaunched its beloved General Burger (將軍漢堡) line starting April 27, 2026, pairing the nostalgic menu items with an unprecedented promotional campaign featuring screen legends Louis Koo and Jessica Hsuan. The fast-food giant is offering nine limited-edition trading cards, a surprise cameo by singer-actor Raymond Lam in a promotional music video, and an array of new indulgent items including Japanese-style curry chicken wings and a matcha mochi pie.
The return of the General Burger lineup—which includes the classic burger, an egg-topped version, and a double-patty variant—marks one of the chain’s most anticipated seasonal revivals. All items in the series now come wrapped in packaging adorned with the traditional “如意結” (ruyi knot) symbol, representing good fortune and blessings.
A Star-Studded Collaboration
McDonald’s has pulled out all stops by recruiting on-screen sweethearts Louis Koo and Jessica Hsuan for a joint marketing campaign. The duo have recorded an original theme song titled Timeless Love (無時空之戀), with Raymond Lam making a guest appearance in the music video. This collaboration is the first time McDonald’s has tied a food promotion to a fully produced pop single.
Alongside the music, the chain is rolling out nine limited-edition trading cards featuring the two stars. The first five cards are available now, with the remaining four set to launch in a second wave later this spring. Each card is distributed randomly with the purchase of select set meals—specifically the four-item, five-item, or “big bite” combos. Collectors who gather all nine can assemble them into a thematic poster. The rarest cards include a “sparkle-in-sparkle” effect, adding to their appeal for fans and memorabilia hunters.
New Menu Additions
Beyond the burgers, McDonald’s has introduced a lineup of limited-time offerings designed to tempt adventurous eaters:
- Japanese Curry Chicken Wings – crispy chicken wings coated in a sweet curry glaze.
- Osaka-style Shake Shake Fries – seasoned with a savory okonomiyaki-inspired powder.
- Matcha Mochi Pie – a triangular pastry filled with green tea custard and chewy mochi.
- Sesame Mochi Sundae – soft-serve ice cream topped with mochi and black sesame sauce.
- Yuzu Coconut Sparkling Tea – a refreshing citrus and coconut drink.
These items join the core General Burger lineup, which is available at a promotional price of HK$39 for a combo meal when ordered directly or through the McDonald’s mobile app.
How to Get the Cards
To receive a trading card, customers must order any of the three qualifying set meals—either in-store or via the app. The first wave features five card designs, while the second wave (expected in the coming weeks) will complete the set. McDonald’s has not announced a specific end date for the promotion, but cards are expected to be available while supplies last.
App Exclusive Deals
Starting April 27, McDonald’s app users can unlock ten exclusive coupon offers valid after 11 a.m. daily. Highlights include discounts on the new matcha mochi pie and sesame mochi sundae, as well as reduced prices on the General Burger combo. The chain’s loyalty program also offers a HK$5 discount on the egg General Burger combo for 180 reward points (earned at HK$1 per point on purchases).
Broader Impact
This campaign taps into Hong Kong’s deep nostalgia for both the General Burger and the iconic on-screen partnership of Koo and Hsuan, who starred together in classic TVB dramas. By combining a beloved menu item with limited-edition collectibles and a music tie-in, McDonald’s is betting on a surge in foot traffic and app engagement. For fans and foodies alike, the next few weeks offer a rare chance to eat, collect, and enjoy a piece of pop culture history—all under one golden arch.
For more details on the full menu and coupons, visit the McDonald’s Hong Kong app or your nearest outlet.