Hong Kong McDonald’s marks one year of its app rewards program with the return of a cult-favorite burger, a new crispy chicken variant, exclusive merchandise, and purple-themed Grimace treats.
Hong Kong, July 2026 – McDonald’s Hong Kong is celebrating the first anniversary of its McDonald’s App rewards program by resurrecting the iconic 至尊漢堡 (Supreme Burger) and introducing a brand-new 至尊脆雞堡 (Supreme Crispy Chicken Burger). The fast-food giant is also rolling out a limited-edition purple-themed menu featuring fan-favorite character Grimace, along with exclusive collectible merchandise. App users can access early tasting offers starting July 6, with special discounts and redemption opportunities running through late July.
A Long-Awaited Comeback
Since the Supreme Burger quietly disappeared from menus years ago, devoted fans have flooded online forums annually, pleading for its return. Now, McDonald’s Hong Kong has answered those calls. To commemorate the first anniversary of its McDonald’s App rewards program, the company is bringing back the legendary burger—and it’s not alone. Joining the lineup is the all-new 至尊脆雞堡 (Supreme Crispy Chicken Burger), a chicken-based counterpart designed to appeal to poultry lovers.
Adding to the nostalgia, the chain has re-enlisted former brand ambassador Eason Chan (陳奕迅), the Hong Kong pop star who originally promoted the Supreme Burger, to headline the campaign. His involvement is expected to amplify the wave of nostalgia among longtime fans.
What’s on the Menu?
The 至尊漢堡 features a 100% Angus beef patty, layered with fresh lettuce, tomato, pickles, crispy onion strips, melted cheese, and the signature “Supreme Burger Sauce.” The new 至尊脆雞堡 swaps beef for an extra-large whole chicken thigh fillet—crispy on the outside, tender within—topped with the same fresh vegetables, cheese, and sauce. Both burgers are available as part of a value meal starting at HK$46.
Alongside the burger revival, McDonald’s is introducing a purple-themed limited menu starring Grimace, the beloved purple character. From July 7, customers can enjoy:
- Grimace Milkshake
- Giant Grape Sparkling Soda with Boba
- Blueberry Sundae
- Taro Pie
- Classic Crispy Potato Wedges
App-Exclusive Deals and Collectibles
To drive engagement with its loyalty program, McDonald’s is offering app users a series of time-sensitive promotions. On July 6, from 11:00 AM onward, members can redeem a 至尊漢堡 or 至尊脆雞堡 value meal for 100 points plus HK$43. From 6:00 PM the same day, a large value meal is available for 150 points plus HK$46.
Starting July 7, app users can exchange 100 points plus HK$1 for a Grimace Milkshake. Additional coupon deals include discounts on combo meals, taro pies, blueberry sundaes, and the milkshake itself.
Collectible Grimace Merchandise Drops
Beyond the food, McDonald’s is releasing a series of Grimace-themed lifestyle items through its app’s online store. The rollout schedule is as follows:
- July 8: Grimace wristband and Grimace training tennis wristband
- July 13: Grimace slippers and Grimace beach shorts
- July 21: Grimace plush keychain
App users can redeem these items using 100 or 500 points plus a cash top-up, depending on the item. Quantities are limited, and items are expected to sell out quickly.
Strategic Implications and Consumer Response
The return of the Supreme Burger taps into a powerful wave of nostalgia marketing, a strategy that has proven effective for fast-food chains globally. By re-engaging former brand ambassador Eason Chan, McDonald’s is leveraging both emotional connection and pop culture relevance to drive foot traffic and app downloads.
Industry analysts note that the integration of limited-edition merchandise and exclusive app-only deals is a calculated move to boost loyalty program engagement. With competitors like Fairwood and Café de Coral also rolling out aggressive promotions, McDonald’s is positioning itself to capture both nostalgic older customers and younger collectors drawn to the Grimace-themed items.
How to Maximize the Deals
For readers looking to make the most of this promotion, here are key takeaways:
- Mark July 6 for early access: Use the app to grab the Supreme Burger or Crispy Chicken Burger value meal at a discount.
- Save your points: Redeem 100 points plus HK$1 for a Grimace Milkshake starting July 7.
- Plan your merch drops: Set reminders for July 8, 13, and 21 to secure limited-edition items before they sell out.
- Check the app regularly: Additional coupon offers, including discounts on taro pies and blueberry sundaes, are available throughout the promotion period.
Looking Ahead
This anniversary campaign signals McDonald’s commitment to digital loyalty innovation in Hong Kong’s competitive fast-food market. By blending nostalgia, celebrity endorsement, and exclusive app-only perks, the chain is not only driving short-term sales but also reinforcing long-term customer retention. For fans who have waited years for the Supreme Burger’s return, the message is clear: the wait is finally over.
All offers are subject to availability and terms and conditions. Prices and promotions are accurate as of the publication date. McDonald’s Hong Kong reserves the right to modify or cancel promotions at any time.