Hong Kong fast-food fans rejoice as the iconic至尊漢堡 returns alongside a brand-new至尊脆雞堡, with exclusive app deals, purple-themed Grimace treats, and collectible merchandise marking the first anniversary of McDonald’s loyalty program.
Hong Kong, July 2026 – McDonald’s Hong Kong is celebrating the first anniversary of its McDonald’s App rewards program with a nostalgic blast from the past. The beloved至尊漢堡 (Supreme Burger) is making a highly anticipated comeback, joined by an all-new至尊脆雞堡 (Supreme Crispy Chicken Burger). Starting July 6, app users can access exclusive early tasting offers, while a wave of limited-edition purple-themed Grimace food and merchandise will roll out in the days following. The campaign also features the return of Cantopop superstar Eason Chan, who originally endorsed the burger years ago, reigniting a wave of nostalgia among local fans.
A Long-Awaited Return
For years, Hong Kong McDonald’s enthusiasts have flooded online forums with pleas for the return of the至尊漢堡, a fan-favorite that quietly disappeared from menus. Now, in a move that has caught many by surprise, the chain is bringing it back—and adding a new twist. The revival coincides with the first anniversary of the McDonald’s App rewards program, which has amassed a loyal user base since its launch.
The original至尊漢堡 features a 100% Angus beef patty, layered with fresh lettuce, tomato, pickles, crispy onion strips, melted cheese, and the signature “至尊漢堡醬” (Supreme Burger Sauce). The new至尊脆雞堡 offers a similar build but swaps the beef for an extra-large whole chicken thigh fillet, breaded and fried until crispy on the outside and tender within.
Exclusive App Deals and Early Access
McDonald’s App users are the first to benefit. On July 6, from 11:00 AM onward, members can redeem a “至尊漢堡” or “至尊脆雞堡” value meal for 100 points plus HK$43. From 6:00 PM the same day, a large value meal is available for 150 points plus HK$46. These offers are valid for one day only.
Starting July 7, app users can also redeem a Grimace milkshake for just 100 points plus HK$1. Additional app-exclusive coupons include HK$5 off a four-item至尊漢堡 or至尊脆雞堡 meal, HK$3 off a value meal, and discounted prices on the taro pie (HK$11.50), blueberry sundae (HK$12.50), and Grimace milkshake (from HK$18).
Purple-Themed Menu and Collectibles
Grimace, the beloved purple character, is joining the celebration with a limited-time menu of violet-hued items. From July 7, customers can enjoy the Grimace milkshake, a new giant grape bubble soda, blueberry sundae, taro pie, and the classic crispy curly fries. These items are available for a limited period only.
Beyond the food, McDonald’s is releasing a series of Grimace-themed lifestyle products. The collectibles include a Grimace wristband, a Grimace training tennis wristband, Grimace slippers, Grimace beach shorts, and a Grimace keychain plush. These items will be available for app users to redeem in phases from July 8 to July 21, using 100 or 500 points plus a cash top-up.
What’s in the Burgers?
The至尊漢堡 features a 100% Angus beef patty, layered with fresh lettuce, tomato, pickles, crispy onion strips, melted cheese, and the signature至尊漢堡醬. The new至尊脆雞堡 uses an extra-large whole chicken thigh fillet, breaded and fried for a crispy exterior and tender interior, topped with the same fresh ingredients and sauce. Both are available as value meals starting at HK$46.
A Marketing Masterstroke
The return of the至尊漢堡 taps into deep consumer nostalgia. Since its discontinuation, fans have repeatedly petitioned for its revival on social media and forums. By bringing back Eason Chan as the face of the campaign, McDonald’s is leveraging both brand heritage and pop culture appeal. The timing also aligns with the app’s anniversary, encouraging users to engage with the digital platform and accumulate points.
Industry observers note that this strategy not only drives foot traffic but also strengthens customer loyalty through the app ecosystem. The inclusion of limited-edition merchandise and themed food items creates a sense of urgency and exclusivity, prompting repeat visits.
How to Get the Best Deals
For those looking to maximize value, here are the key dates and offers:
- July 6 (11:00 AM onwards): App users can redeem a至尊漢堡 or至尊脆雞堡 value meal for 100 points + HK$43.
- July 6 (6:00 PM onwards): Large value meal available for 150 points + HK$46.
- July 7 onwards: App users can redeem a Grimace milkshake for 100 points + HK$1.
- July 7: Purple-themed menu items launch across all outlets.
- July 8: Grimace wristband and training tennis wristband available for redemption.
- July 13: Grimace slippers and beach shorts available.
- July 21: Grimace keychain plush available.
All merchandise redemptions are conducted through the McDonald’s App’s online store, with limited quantities available.
A Broader Impact on Fast-Food Marketing
This campaign reflects a growing trend among global fast-food chains: leveraging nostalgia, digital loyalty programs, and pop culture collaborations to drive engagement. By combining a beloved menu item with exclusive app perks and collectible merchandise, McDonald’s is creating a multi-layered experience that appeals to both longtime fans and younger consumers.
For Hong Kong diners, this means more than just a meal—it’s a chance to relive a piece of local fast-food history while scoring limited-edition items. As the campaign unfolds, early birds are advised to act quickly, as supplies of both the burgers and merchandise are expected to sell out fast.
All offers are subject to terms and conditions. Prices and availability may change. For the latest updates, visit the McDonald’s Hong Kong website or check the McDonald’s App.