Hong Kong fast-food giant marks one year of its loyalty program with nostalgic burger revival, purple-themed treats, and exclusive collectibles
Hong Kong, July 2026 – McDonald’s Hong Kong is celebrating the first anniversary of its McDonald’s App rewards program by resurrecting the fan-favourite至尊漢堡 (Supreme Burger) and introducing an all-new至尊脆雞堡 (Supreme Crispy Chicken Burger), alongside a limited-edition purple-themed menu and exclusive Grimace merchandise. The campaign, which kicks off on July 6, offers App users early access to the burgers, $1 deals on popular items, and a chance to snag collectible accessories featuring the beloved purple mascot.
A Long-Awaited Comeback
For years, loyal customers have flooded online forums with pleas for the return of the至尊漢堡, a menu item that achieved cult status before its quiet disappearance. Now, McDonald’s Hong Kong has answered those calls. The burger, made with 100% Angus beef, fresh lettuce, tomato, pickles, crispy onion strips, and melted cheese, all tied together with the signature至尊漢堡醬 (Supreme Burger Sauce), is back for a limited time. To mark the occasion, the chain has also enlisted former brand ambassador Eason Chan (陳奕迅) to reprise his role in promotional materials, tapping into a wave of nostalgia that resonates with long-time fans.
Alongside the classic, McDonald’s is launching the至尊脆雞堡, featuring a large, crispy whole chicken thigh fillet paired with the same fresh toppings and signature sauce. Both burgers are available as part of a value meal starting at HK$46.
Purple-Themed Menu and Grimace Collectibles
The celebration extends beyond burgers. McDonald’s beloved purple mascot, Grimace (滑嘟嘟), is taking centre stage with a range of limited-time purple-hued menu items. Starting July 7, customers can enjoy the Grimace Purple Shake, a new Kyoho Grape Sparkling Soda, Blueberry Sundae, Taro Pie, and the classic Crispy Potato Wedges. These items are available for a limited period only.
In addition to the food, McDonald’s is rolling out a series of Grimace-themed collectibles. From July 8 to July 21, App users can redeem items including a Grimace wristband, training tennis wristband, Grimace slippers, beach shorts, and a cute Grimace keychain plush. Each item is available in phases, with specific release dates for each product.
App-Exclusive Deals and Redemption Schedule
The celebration is heavily tied to the McDonald’s App loyalty program. On July 6, App users can enjoy early access to the至尊漢堡 and至尊脆雞堡 value meals. From 11:00 AM, users can redeem a value meal for 100 points plus HK$43. After 6:00 PM, a large value meal is available for 150 points plus HK$46. This offer is valid for one day only.
Starting July 7, App users can redeem a Grimace Purple Shake for just 100 points plus HK$1. Additional coupon deals include HK$5 off the至尊漢堡 or至尊脆雞堡 four-item meal, HK$3 off the value meal, and discounted prices on Taro Pie (HK$11.5), Blueberry Sundae (HK$12.5), and the Grimace Purple Shake (from HK$18).
Grimace Merchandise: A Collector’s Dream
For fans of the iconic purple character, McDonald’s is releasing five exclusive items through the App’s online store. The schedule is as follows:
- July 8: Grimace wristband and training tennis wristband
- July 13: Grimace slippers and beach shorts
- July 21: Grimace keychain plush
Users can redeem these items using 100 or 500 App points, plus a cash top-up. The merchandise is expected to sell out quickly, given the character’s enduring popularity in Hong Kong.
What This Means for Fast-Food Fans
This campaign represents more than just a menu update—it’s a strategic move by McDonald’s to deepen engagement with its digital ecosystem. By tying exclusive offers and collectibles to the App, the company is incentivising downloads and repeat visits. For consumers, the limited-time nature of the burgers and merchandise creates a sense of urgency, while the nostalgic tie-in with Eason Chan and Grimace taps into local pop culture.
For those looking to maximise value, the key is to act fast. The July 6 early access offer is a one-day-only event, and the Grimace merchandise is expected to be in high demand. App users should also keep an eye on the coupon section for additional savings on the purple-themed menu items.
What’s Next?
As McDonald’s Hong Kong continues to innovate its loyalty program, this anniversary campaign sets a precedent for future exclusive drops. For now, fans of the至尊漢堡 and Grimace alike have a narrow window to indulge. Whether you’re in it for the nostalgia, the collectibles, or simply a good deal, the next few weeks offer plenty of reasons to visit your nearest McDonald’s.
All offers are subject to availability and terms and conditions. Prices and promotions are accurate as of the publication date and may be subject to change.