HONG KONG – McDonald’s Hong Kong is set to captivate collectors and families with the launch of an all-new tie-in featuring the popular Japanese animated character, Crayon Shin-chan (also known as Shin-chan or Shinnosuke Nohara). Beginning at 4:00 AM on January 16, 2026, the local franchise will overhaul its Happy Meal offerings, replacing the standard toys with an eight-piece collection celebrating the mischievous five-year-old. This unique promotion coincides with the Japanese launch, offering Hong Kong fans a slightly expanded collection that boasts significant collectible value.
The launch is strategically phased, with new toys introduced weekly to maintain consumer interest and encourage repeat visits. The initial wave, available from January 16, introduces two playful items. The first, the “Shin-chan Dynamic Hip Wiggler,” humorously recreates Shin-chan’s iconic “naughty dance.” Also kicking off the campaign is the “Happy Meal Surprise Box,” a compact, intricately designed accessory.
Weekly Releases Drive Collection Frenzy
The collectible series progresses with interactive and McDonald’s-themed inclusions. Starting January 23, patrons can acquire the charming “Shin-chan Dynamic Delivery Vehicle” and a special “McDonald’s Card,” blending the fast-food brand’s iconography with the anime’s playful elements.
Subsequent weeks bring further novelty. From January 30, the offerings shift toward engaging play with the “Shin-chan Dynamic Spinner” and a surprising “Transforming Restaurant” piece. The finale of the series, commencing February 6, will present two dexterity-focused toys: the “Shin-chan and Kantam Robot Ring Toss” and the challenging “Shin-chan Balancing Stacker.”
This synchronized launch across Hong Kong and Japan underscores McDonald’s commitment to providing localized yet internationally relevant content. The toys are designed not merely for children but as fun desk accessories and highly sought-after collectibles for adult fans of the anime.
Concurrent Promotions Target Festive Season Dining
Alongside the Crayon Shin-chan campaign, McDonald’s Hong Kong is concurrently launching several other major promotions to coincide with the festive early 2026 calendar.
The dessert menu welcomes the KITKAT® Pistachio Sundae Series, available from McDonald’s Dessert Kiosks starting January 15. This limited-time series features items like the KITKAT® Pistachio Parfait, which includes exclusive Japanese-sourced KITKAT® 72% Dark Chocolate Wafers, pistachio crumbs, and rich chocolate sauce. Pricing for the basic KITKAT® Pistachio Cone begins competitively at HK$8.
Furthermore, the annual Prosperity Burger (Fortune Burger) series makes its return on January 9, featuring the classic beef patty accompanied by popular seasonal sides, including the iconic Curly Fries and the spicy Sichuan Pepper Chicken Wings.
In a separate seasonal collaboration, McDonald’s partnered with Sanrio, launching a promotion featuring My Melody & Kuromi. Customers purchasing selected New Year meal packages, such as the Prosperity Burger combos, are eligible to receive a free set of limited-edition My Melody & Kuromi Mini Fai Chun (spring couplets). These seasonal items, packaged in themed containers, provide a complete, immersive celebratory dining experience.
Customers are advised that all promotional items, particularly the Crayon Shin-chan Happy Meal toys and the My Melody & Kuromi Fai Chun, are subject to availability and offered on a limited, first-come, first-served basis across all locations. Interested consumers should mark their calendars for the specific dates to ensure they secure the desired collectibles.