Health-conscious diners in Hong Kong now have a fresh reason to hit the drive-thru. Starting November 2nd, 2026, McDonald’s Hong Kong will serve its wildly popular Grilled Chicken Fillet burger during breakfast hours for the very first time. The menu shakeup is paired with a multi-tiered value campaign that targets gym-goers, macro trackers, and bargain hunters alike, capped by a limited collaboration with 24/7 Fitness offering 110,000 complimentary trial passes.
Breakfast Debut with Calorie Transparency
The move marks a significant expansion for a menu item already beloved during lunch and dinner. The burger is built on a skinless chicken thigh fillet cooked without oil. By opting for the “no-sauce” version, diners bring the calorie count down to just 291 calories, providing a lean, protein-rich start to the day without the usual fast-food guilt. For those seeking a heavier refuel later, the Double Grilled Chicken Fillet variant packs over 41 grams of protein per serving.
Pricing Strategy Across Dayparts
McDonald’s has carefully structured the pricing to capture different eating windows:
- Morning Meal (4 AM – 11 AM): The burger is available in a $29 weekday combo that includes a McCafé Gold Award-winning freshly ground black coffee. A larger $39 Value Breakfast option is also available.
- Midday & Afternoon (11 AM – 12 AM): Patrons can pick up the burger as a $39 Value Meal.
- Evening Focus (6 PM – 12 AM): The flagship offering is the $49 Double Grilled Chicken Fillet Value Meal, designed to maximize protein intake for fitness-focused customers.
Fitness Partnership: 110,000 Free Gym Passes
In an attempt to bridge the gap between indulgence and wellness, McDonald’s is offering one-day trial passes to 24/7 Fitness with specific dinner purchases. Access to this perk is divided into two tracks:
- In-Store Pass: A physical pass is given to customers who purchase the $49 Double Grilled Chicken Fillet meal or other selected dinner combos after 6 PM.
- Digital Pass: A digital version is included for those who purchase the McMc Save Dinner Ticket from the McDonald’s App. This ticket costs a refundable-like deposit of $20 and secures a book of four meal vouchers, with subsequent redemptions costing $45 each over 30 days.
Limited-Edition Seasonal Treats
Complementing the promotion are autumnal additions to the menu. The Taro Pie ($11.5) returns in the afternoon, while the Double Ovaltine McFlurry ($17.5) is available exclusively in the evening. Diners can also upgrade to a “Bigger Bites” combo, trading up for BBQ Honey or Seaweed Shake Shake fries and a jumbo drink for an additional $9.50.
A Shift in Fast-Food Strategy
This campaign does more than introduce a new breakfast item. It signals an industry-wide pivot toward accommodating wellness culture within the fast-food framework. By voluntarily posting calorie counts and highlighting protein benchmarks, McDonald’s is addressing the nutritional curiosity of its customer base head-on. The partnership with 24/7 Fitness further frames the post-workout meal as a legitimate—and affordable—part of a fitness routine.
How Diners Can Get Involved
With only 110,000 gym passes available, supply is the main constraint. To maximize their chances, patrons should download the McDonald’s App early to secure the McMc Save Dinner Ticket and the corresponding electronic gym pass. For the physical pass, visiting a restaurant after 6 PM on or after November 2nd is required. As with all limited offers, the promotion is subject to terms and conditions and runs while stocks last. Diners are encouraged to check the official McDonald’s Hong Kong app for the most current pricing and availability.