To kick off the new year with a bang, McDonald’s Hong Kong has announced a significant price reduction across its most popular menu items alongside a vibrant brand refresh. Starting February 23, 2026, the fast-food giant is expanding its “Value Meal” lineup to include the fan-favorite Spicy Chicken Filet Burger Meal, which sees a substantial price drop of $10.50. This aggressive pricing strategy is paired with a star-studded “i’m lovin’ it” campaign featuring top local artists and athletes to celebrate the diverse lifestyle moments of Hong Kongers.
Unbeatable Value: Four Signature Meals Under $40
The centerpiece of this promotion is the inclusion of the Spicy Chicken Filet Burger Meal into the value category. Previously priced at $44.50 or more, the meal is now available for just $34. This fan-favorite sandwich has also received a quality upgrade, featuring a new bun recipe that offers a softer, chewier texture to complement the iconic spicy filet.
Beyond the spicy chicken offering, McDonald’s is maintaining its commitment to affordability with three other high-value “Appreciation Meals”:
- 6-Piece Chicken McNuggets Meal: $29 (Save $12.50)
- Sausage McMuffin with Egg Meal: $30.50 (Save $10.50)
- 2-Piece McCrispy Chicken Meal: $39 (Save $10)
These discounted rates apply daily from 11:00 AM until midnight at most locations across the city, excluding select high-traffic branches such as Ocean Park, Sha Tin Racecourse, and Hong Kong International Airport.
Local Icons Reimagined: The New “i’m lovin’ it” Era
To breathe new life into its classic slogan, McDonald’s has collaborated with four prominent local figures to showcase how food fits into their unique passions. Mandopop star MC Cheung Tin-fu represents the “playin’” attitude, sharing the screen with his beloved dogs, while singer Chen Lei highlights “gamin’” as the perfect occasion for sharing McNuggets with friends.
The rock band Dear Jane embodies the “jammin’” spirit, noting that McCrispy chicken serves as their essential fuel for music production. Rounding out the group is tennis prodigy Coleman Wong, who brings a “smashin’” energy to the courts and reveals the Spicy Chicken Filet Burger as his personal go-to post-match indulgence.
Rewards Strategy: Limited-Time Double Points
For digital-savvy diners, the brand is offering an additional incentive to use the McDonald’s App. From February 23 to March 4, 2026, users who purchase any of the four “Value Meals” through the app will earn Double Reward Points.
This “Earn While You Eat” strategy allows frequent customers to accumulate points twice as fast, which can later be redeemed for free snacks and beverages. While the points apply to the base meal price, users should note that add-ons or drink upgrades are excluded from the double-points promotion.
As the food and beverage industry in Hong Kong continues to navigate a competitive landscape, McDonald’s latest move suggests a dual focus on price sensitivity and cultural relevance, leveraging local celebrities to maintain its foothold as the city’s top choice for accessible fast food.