McDonald’s Hong Kong is launching a major nine-day “Value Monday New Year Special” promotion via its mobile application, offering significant discounts on popular sharing items just as Lunar New Year celebrations commence. Running from February 14th to February 22nd, the campaign heavily focuses on deep-fried snacks and shared buckets, catering to the traditional demand for communal party food during the festive period. This limited-time offer strategically positions the fast-food giant to attract consumers hosting gatherings as the Year of the Horse approaches.
The core of the promotion centers on three distinct party bundles, with prices substantially reduced through the McDonald’s App. Notably, the 18-piece McNuggets bucket is available for just $48, dramatically lowering the per-piece cost. Furthermore, the six-piece McFried Chicken sharing bucket sees a price reduction from the usual $88 down to $68. This particular bucket offers flexibility, allowing customers to mix and match flavors, including Original, Honey BBQ, or a combination of three Original and three Spicy pieces.
Feasting Options for Festive Gatherings
For diners seeking contemporary flavors, the promotion also features the 16-piece limited-edition Sichuan Pepper Chicken Wings bucket for $78. This offering caters to those who enjoy the numbing, aromatic spice profile of qing hua jiao (green Sichuan peppercorn), providing a distinctively Hong Kong-flavored option for holiday snacking.
A key benefit for consumers is the reusability of the digital coupons during the nine-day window, enabling individuals to purchase multiple buckets for various gatherings with friends and family. This flexibility is expected to drive high sales volume as the holiday week progresses.
Last Call for Festive Favorites and Morning Brew Specials
Complementing the deep discounts on sharing buckets, McDonald’s confirmed that the popular Prosperity Burger series is entering its final availability period. Fans of the annual New Year specialty—available in either the Golden Crispy Potato Beef or Golden Pineapple Chicken variants—are encouraged to take advantage of the final call. The “Four-Course Gourmet Set,” which includes the burger, Twisty Fries, a drink, and a side, is currently being offered with a $5 discount, presenting an opportunity for a final celebratory meal before the series is temporarily withdrawn.
For those requiring an energy boost during the busy holiday visiting schedule, the accompanying McCafé promotions provide affordable alternatives. Running daily from 11 am until midnight, customers can secure various specified hot coffee options, such as the hot Chocolate Coffee, small freshly ground Latte, or small freshly ground Black Coffee, for $16. For iced selections, the frozen freshly ground Latte or frozen freshly ground Black Coffee are available for $19.
These coordinated app-based promotions signify McDonald’s comprehensive strategy to capture the consumer food expenditure market during the economically vital Lunar New Year period. By offering highly discounted, shareable components alongside their popular seasonal and coffee beverages, the company aims to maximize traffic and engagement through its digital platform. Consumers are advised to download the McDonald’s App to access these non-transferable, limited-time offers before they expire on February 22nd.