McDonald’s Hong Kong is officially kicking off the new year with a significant price reduction across its most popular menu items, headlined by a major discount on the fan-favorite Spicy Chicken Filet Meal. Starting February 23, the fast-food giant is expanding its “Value Selection” lineup to include four signature sets, with prices starting as low as $29. This aggressive pricing strategy coincides with a fresh brand refresh featuring a diverse roster of local stars, including singers MC Cheung, Panther Chan, the band Dear Jane, and tennis prodigy Coleman Wong.
Significant Discounts on Signature Meals
The standout of this promotion is the Spicy Chicken Filet Meal, which has been officially added to the “Value Selection” category. Previously priced at approximately $44.5, the meal will now be available for just $34—a substantial saving of $10.5. To further entice diners, McDonald’s has upgraded the burger with a new bun recipe, promising a softer and more elastic texture to complement the signature spicy crunch.
The four discounted “Value Selection” meals available from 11:00 AM daily include:
- 6-Piece Chicken McNuggets Meal: $29 (Save $12.5)
- Sausage McMuffin with Egg Meal: $30.5 (Save $10.5)
- Spicy Chicken Filet Meal: $34 (Save $10.5)
- 2-Piece McCrispy Meal: $39 (Save $10)
Star Power Revitalizes “i’m lovin’ it”
The price drop is supported by a high-profile “i’m lovin’ it” campaign, where local influencers share their personal “moments” with the brand. MC Cheung highlights the joy of “playin’” with his pet dog, while Panther Chan connects the brand to her love of “gamin’.” Dear Jane shares their “jammin’” sessions fueled by McCrispy, and Coleman Wong showcases his “smashin’” tennis lifestyle, revealing the Spicy Chicken Filet as his go-to pre-match secret. This local integration aims to modernize the classic jingle while strengthening ties with Hong Kong’s youth culture.
Exclusive Rewards for App Users
In addition to the immediate price cuts, McDonald’s App users can maximize their savings through a limited-time points promotion. From February 23 to March 4, any purchase of the four featured “Value Selection” meals via the mobile app (or by scanning the app at self-ordering kiosks) will earn Double Reward Points. This allows frequent diners to accumulate credits faster, which can later be redeemed for free food and beverage items.
Availability and Restrictions
These promotional prices are available at most locations across the city starting at 11:00 AM. However, customers should note that the offers are not applicable at branches in Ocean Park, Shatin Racecourse, Happy Valley Racecourse, or Hong Kong International Airport.
By combining deep discounts with a culturally resonant marketing campaign, McDonald’s is positioning itself as the premier value-for-money choice in Hong Kong’s competitive quick-service dining market. For fans of the “Ba Da Ba Ba Ba” melody, these savings offer a compelling reason to revisit the golden arches this season.