As the new school year looms, McDonald’s Hong Kong is betting on cuteness and convenience to win over parents, students, and commuters alike. Starting August 28, 2026, the fast‑food giant will launch a limited‑edition collection of CHIIKAWA Happy Meal toy pen sleeves, featuring eight beloved characters dressed in McDonald’s uniforms. At the same time, the chain is extending its popular all‑day McGriddles breakfast and $10 hash brown offer through the weekend of August 29–30, with a special dual‑pancake breakfast set for three days only.
Eight Collectible Pen Sleeves Dressed for Work
The collaboration brings together the ultra‑popular Japanese character franchise CHIIKAWA and McDonald’s iconic crew roles. Each toy doubles as a pen sleeve, making it both a desktop decoration and a functional school or office accessory. The eight characters will be released in weekly batches every Friday over four weeks:
- Week 1 (August 28): Chiikawa McDonald’s Manager, Hachiware Delivery Rider
- Week 2 (September 4): Usagi McCafé Barista, Otter Master Delivery Rider
- Week 3 (September 11): Momonga Crew Member, Flying Squirrel Customer Service Manager
- Week 4 (September 18): Fūjin Manager, Old Bookstore Crew Member
Each toy accompanies a Happy Meal purchased via the McDonald’s app, self‑order kiosk, or counter. Supplies are limited and allocated on a first‑come, first‑served basis.
McGriddles All‑Day Breakfast and Extra Hash Brown Perks
Responding to strong customer demand, McDonald’s is pushing its McGriddles all‑day breakfast into the weekend. From Saturday, August 29, through Sunday, August 30, the following offers will be available:
- All‑day (any time): Maple‑pancake Pork & Egg McGriddles meal (with hash brown and drink) from HK$37; chocolate‑pancake version also available.
- After 11:00 AM value add‑on: A $10 hash brown deal runs until August 30. Moreover, customers purchasing any Extra Value Meal after 11:00 AM can swap the regular fries for a hash brown at no extra charge.
For those torn between the two pancake flavours, a limited‑time “Dual Pancake Breakfast Set” will be sold from August 28 to 30. Priced from HK$40.5, it includes one maple and one chocolate pancake, plus pork sausage, scrambled egg, and a hash brown — ideal for a hearty pre‑school or pre‑work start.
Why This Matters for Hong Kong Diners
The CHIIKAWA tie‑in taps into the region’s enduring appetite for character‑themed merchandise, while the breakfast extension addresses a growing demand for value‑priced, all‑day comfort food. “We’ve seen fantastic enthusiasm for both the toy collectibles and the breakfast upgrades,” a McDonald’s Hong Kong spokesperson noted. “This campaign is designed to bring a little joy and practicality to busy families as they gear up for the new term.”
Collectors and breakfast fans alike should plan ahead. The toy pen sleeves are likely to sell out quickly, especially during the first two weeks. Meanwhile, the $10 hash brown deal and the dual‑pancake set are strictly limited to the promotional window.
For the latest updates, check the McDonald’s Hong Kong app or visit your nearest restaurant. With back‑to‑school stress just around the corner, a miniature CHIIKAWA colleague and a warm McGriddles might be just the morale boost everyone needs.