Hong Kong chocolate enthusiasts have a new reason to queue up at McDonald’s dessert stations. Starting May 14, 2026, the fast-food giant is rolling out the Chocolate Crispy KITKAT Parfait and a discounted KITKAT Sundae Cone, both created to mark the first anniversary of its strategic partnership with Nestlé Hong Kong. The parfait, priced at HK$17, layers a KITKAT wafer-flavoured soft serve with a nostalgic chocolate shell, Japanese KITKAT 72% dark chocolate wafer, and colourful SMARTIES, while the classic sundae cone drops to an introductory price of just HK$8.
A Partnership Anniversary That Hits the Sweet Spot
McDonald’s Hong Kong and Nestlé Hong Kong first joined forces a year ago, and their collaboration has already produced a popular KITKAT sundae line. The new parfait represents an upgrade, building on that earlier success with more intense chocolate flavours and added texture. The base remains the signature KITKAT wafer-flavoured soft serve, but the chocolate profile has been deepened for a richer taste.
The star feature is the chocolate crispy shell — a throwback to the crispy topping that adorned McDonald’s sundaes in many childhood memories. This shell encases the entire parfait, creating a satisfying crackle with every spoonful. On top, a Japanese-imported KITKAT 72% dark chocolate wafer adds a sophisticated bitterness that balances the sweetness, while mini SMARTIES provide pops of colour and crunch. The result is a four-layer chocolate experience that aims to please both purists and adventurers.
Budget-Friendly Sundae Cone Returns
For those who prefer a simpler, handheld treat, the KITKAT Sundae Cone is making a comeback at an aggressive price point. Normally retailing at HK$9.5, the cone is offered for HK$8 during this promotional period. It features the same KITKAT wafer-flavoured soft serve, delivering a smooth, chocolate-forward taste in a classic waffle cone.
This pricing strategy appears designed to attract impulse buyers looking for quick relief from Hong Kong’s rising summer heat. The limited-time offer may also draw customers who are curious about the KITKAT line but hesitant to spend on the full parfait.
Availability and Practical Details
The new items will be sold at all McDonald’s dessert stations across Hong Kong and Macau, but with some caveats:
- Launch date: May 14, 2026
- Serving time: From 11:00 AM daily (station hours may vary; check the official McDonald’s website)
- Parfait price: HK$17 per cup
- Sundae cone price: HK$8 (reference price HK$9.5)
- Supply: Limited quantities available while stocks last
McDonald’s advises customers to arrive early, as both items are expected to sell out quickly based on past collaborations. The dessert stations operate independently from main restaurant counters, so diners should look for the dedicated kiosks.
What This Means for Hong Kong’s Dessert Scene
The re-release of a nostalgic chocolate shell — now paired with premium KITKAT and SMARTIES — taps into a growing consumer appetite for upgraded fast-food desserts that offer both familiarity and novelty. Limited-edition collaborations have become a staple for McDonald’s globally, and Hong Kong is no exception. By combining childhood memories with Japanese-sourced ingredients and a price point that undercuts many café desserts, McDonald’s positions itself as a go-to summer destination for budget-conscious sweet tooths.
For chocolate lovers, the message is clear: mark your calendars, head to the nearest dessert station, and prepare to indulge before the supply runs out.