HONG KONG — As thousands of anxious students await their Diploma of Secondary Education (DSE) results, McDonald’s Hong Kong is offering a comforting—and budget-friendly—escape. On July 15, the fast-food giant will roll out a series of exclusive promotions through its mobile app, slashing prices on everything from McCafé coffee to large soft drinks and premium burger combos, while also introducing limited-edition swim-themed merchandise featuring its beloved “Slurpee” mascot, Grimace.
The DSE results day has long been a moment of high emotion across the city. Recognizing this, McDonald’s has positioned its app-exclusive deals as a way for students, families, and friends to celebrate or commiserate over a meal without breaking the bank. But the offers aren’t just for students—anyone with the app can take advantage.
$1 Drinks and Discounted Combos: The Core Offerings
At the heart of the promotion are two eye-catching $1 deals that are sure to draw crowds. From 6 a.m. to 11 a.m. , customers can purchase a freshly brewed McCafé black coffee for just one Hong Kong dollar. Then, from 11 a.m. to midnight , the same price unlocks a large Coca-Cola, Coke Zero, Sprite, or Fanta. These are limited to one per customer, available only through the app.
For those craving something more substantial, the Premium Burger Combo discount offers immediate savings. Until July 15, app users can knock $5 off any “Four Course Meal” featuring the returning Big Tasty or the new Big Tasty Crispy Chicken burger. A smaller discount of $3 is also available on standard value meals featuring these burgers, valid from 11 a.m. to midnight.
Grimace Gear: Swimwear and a Milkshake Comeback
The promotions go beyond food. McDonald’s is tapping into nostalgia with its Grimace character, who has been delighting fans in Hong Kong with a series of collectible items. Beginning July 7 at 11 a.m. , app users can redeem the popular Grimace Milkshake for just 100 points plus $1.
Then, on July 13 at 11 a.m. , the app will launch two limited-edition swim items: Grimace slippers and Grimace beach shorts. Customers can use 100 points plus a cash top-up (ranging from $31 to $56 depending on the item and redemption tier) or 500 points plus a lower cash amount to secure these exclusive pieces of summer gear. Given the character’s cult following, these are expected to sell out quickly.
A Full Day of Meal Deals: From Breakfast to Late Night
McDonald’s has structured its offers to cover virtually every part of the day, ensuring that whether a student is heading out early to check results or gathering with friends in the evening, there’s a deal waiting.
Breakfast (4 a.m. to 11 a.m.):
- Chocolate or Maple Syrup Pancake with Pork Sausage and Egg McMuffin combo starting at $37.
- $3 off the “Crispy Pancake Breakfast Combo.”
Afternoon Tea (2 p.m. to 6 p.m.):
- $20 for a Filet-O-Fish with a drink.
- $30 for 2 pieces of Hot Wings with an apple pie and drink.
- $32 for 4 Chicken McNuggets and 1 piece of McChicken with a drink.
Evening (6 p.m. onwards):
- $49 “Taste Share Box” featuring 6 McNuggets and 4 Hot Wings.
- “Double Double” late-night special: $3 off a Double Cheeseburger Four Course Meal with a side.
All Day (11 a.m. to midnight):
- $39 for a 2-piece McChicken combo (spicy, original, or honey BBQ).
- $88 large sharing buckets for both Hot Wings and McChicken.
McCafé Passes and Special Treats
For coffee lovers, McCafé is offering a pair of drink passport deals. Customers can purchase 8 drinks for $100 or 17 drinks for $200, with each redemption costing just $10. These passes are valid until August 31, 2026, making them a smart buy for regular caffeine consumers.
Additionally, on July 11 from 11 a.m. , the chain will offer $5 off its popular D24 Durian Sundae—a bold flavor that has developed a dedicated following among adventurous palates. A limited-time $9.9 McCafé promo on iced thick coconut milk latte or hot coconut milk coffee (small size) is also available.
Broader Implications: A Strategic Play on Emotion and Convenience
This multi-faceted campaign is more than a simple discount push. By anchoring the promotions to a culturally significant date—DSE results day—McDonald’s is weaving itself into the fabric of a defining moment in young Hongkongers’ lives. The app-only nature of the deals further drives digital engagement, encouraging users to download, register, and check the platform regularly.
For students stressed about their futures, a $1 cup of coffee or a discounted burger with friends can be a small but meaningful comfort. And for McDonald’s, it’s a chance to build brand loyalty that extends well beyond a single day.
Pro Tip for Readers: Download the McDonald’s Hong Kong app now and browse the “Offers” section. Many of these deals have limited quantities, so early redemption is crucial. For those not celebrating DSE, the same app features other ongoing promotions worth exploring, including free fries and discounted Happy Meals.
As Hong Kong’s exam season reaches its climax, one thing is certain: whether the results bring joy or disappointment, a cheap meal and a pair of Grimace slippers might just make the day a little brighter.