McDonald’s Hong Kong is poised to launch a comprehensive promotional campaign on April 20, featuring over 30 distinct offers designed to provide significant savings for diners. The highly anticipated rollout marks the return of fan-favorite items, including the interactive Shake Shake fries and a flash sale offering a large Coca-Cola for just $1.
Iconic Flavors Make a Comeback
A highlight of the upcoming campaign is the resurgence of the Shake Shake fries series. Starting April 20, customers can enhance their large fries with classic seasoning powders, choosing between “Japanese Seaweed” or “American BBQ Honey.” To complement the savory options, the chain is reintroducing the flash deal for a $1 Large Coke, providing a refreshing accompaniment for a nominal sum. Furthermore, value-seekers can upgrade any value meal for $9.50 to a “Big Bite Combo,” which includes large Shake Shake fries and an orange drink.
Customizable Four-Course Meals
In a move to elevate the standard value meal, McDonald’s is introducing the “Popular Offers Plus Offers” initiative. This promotion allows customers to build a substantial four-course meal starting at $40. Diners purchasing specific popular sets—such as the $34 Spicy McCrispy Chicken Filet Burger or the $30.5 Sausage Egg Muffin meal—can add a complimentary side item. Options include two pieces of Honey Wings, various sundaes (Chocolate, Strawberry, or the limited-time Star Caramel), or an Apple Pie. Additionally, Big Mac enthusiasts can enjoy specific bundles, such as a Big Mac meal paired with a sundae for $48, or with Honey Wings for $49.
Weekend Buckets and App-Exclusive Rewards
Before the main launch, McDonald’s is hosting a weekend bucket sale from April 17 to 19. Highlights include an 18-piece Chicken McNuggets bucket for $48 and a McCrispy Chicken bucket (6 pieces) reduced from $88 to $68.
Concurrently, the ongoing collaboration with the Super Mario Movie continues through the mobile app. Customers can add a new mushroom sauce with a 4-piece McNugget to a value meal for just $10. Sweet treats are also discounted, with the limited-edition Star Caramel Sundae and KITKAT Taro Black & White Parfait priced from $12.50. It is important to note that the Parfait must be redeemed physically at the dessert counter and is unavailable via mobile ordering.
All-Day Dining Discounts
The promotional wave extends across all dining times. Breakfast crowds can enjoy “Good Morning” sets starting at $18 on weekdays, featuring staples like Hotcakes or the Sausage Egg Muffin. For afternoon tea, running Monday through Friday from 2:00 PM to 6:00 PM, a $20 Filet-O-Fish meal stands out as a budget-friendly option. Dinner service, beginning at 5:00 PM, offers additional value, allowing customers to purchase a value meal and receive a complimentary Apple Pie along with a side item, such as a sundae or McNuggets.
Consumer Impact
These aggressive price points reflect a strategic effort by the fast-food giant to drive foot traffic and app engagement in a competitive market. By bundling high-demand items like Shake Shake fries with deep discounts on staples, McDonald’s aims to cater to families and office workers seeking affordable meal options. Customers are encouraged to download the official McDonald’s app to access digital coupons and stay updated on the specific terms and conditions of these limited-time offers.