Hong Kong, August 2026 – McDonald’s Hong Kong has launched the grand finale of its “CHIIKAWA ARTIVERSE” collaboration, bringing back the fan-favourite Fish and Shrimp Burger alongside two new menu items: Sakura Shrimp Shake Shake Fries and White Grape Coconut Soda. The promotion, which runs for a limited time only, transforms select menu items with exclusive CHIIKAWA-themed packaging featuring characters Hachiware and Usagi.
The fast-food giant’s latest offering marks the culmination of a multi-phase partnership with the wildly popular CHIIKAWA franchise, a Japanese character series that has amassed a devoted following across Asia. The campaign combines culinary nostalgia with collectible appeal, targeting both loyal customers and character merchandise enthusiasts.
The Star Returns: Fish and Shrimp Burger Makes a Comeback
After a prolonged absence, the Fish and Shrimp Burger has returned to McDonald’s menus across Hong Kong. The burger features a crispy fried Alaskan pollock fillet sourced from sustainably managed fisheries in the North Pacific, paired with a crunchy shrimp patty. The combination delivers a dual-texture experience—crispy on the outside, tender within—that has earned the item a cult following since its original debut.
Alongside the returning favourite, McDonald’s continues to offer its upgraded Golden Crab Burger, Pineapple Shrimp Burger, and the classic Savory Shrimp Burger, ensuring shrimp lovers have multiple options throughout the promotion period.
New Additions: Sakura Shrimp Shake Shake Fries and White Grape Soda
In a move to refresh its sides and beverages, McDonald’s has introduced two new items under its “Big Bites Combo” umbrella.
The Sakura Shrimp Shake Shake Fries come with a seasoning packet infused with dried sakura shrimp, offering a briny, umami-rich twist on the classic French fry. Meanwhile, the White Grape Coconut Soda provides a refreshing, lightly sweetened beverage studded with chewy coconut jelly pieces—a textural contrast that has become popular in Hong Kong’s fast-food scene.
Customers purchasing any Extra Value Meal can upgrade to the “Big Bites Combo” for an additional HK$9.50, which includes both new items. Additionally, for just HK$12, diners can add a Golden Crab Cake to any Extra Value Meal—a crispy, golden-fried patty filled with crabmeat.
CHIIKAWA-Themed Packaging: A Collector’s Dream
Perhaps the most compelling element of this campaign is the limited-edition packaging. All promotional menu items come wrapped in CHIIKAWA ARTIVERSE-themed materials featuring eight beloved characters: Chiikawa, Hachiware, Usagi, Flying Squirrel, Chestnut Bun, Otter Master, Shiisaa, and Furuhonya.
The Fish and Shrimp Burger specifically uses Hachiware-themed packaging, while the Pineapple Shrimp Burger features Usagi designs. Drinking cups and fry cartons also carry character artwork, creating a full suite of collectible items for fans.
McDonald’s has also turned two branches—Telford Plaza in Kowloon Bay and Yee Wo Street in Causeway Bay—into CHIIKAWA-themed flagship stores. These locations feature interactive photo spots including a wishing pavilion, starlight capture zones, magical convex mirrors, and neon mirror walls.
App Exclusives and Savings Opportunities
For savvy diners, the McDonald’s App offers additional value. Exclusive digital coupons include:
- HK$5 off any Fish and Shrimp Burger or Pineapple Shrimp Burger four-item combo
- HK$5 off the Golden Crab Burger four-item combo
- HK$3 off any Fish and Shrimp Burger or Pineapple Shrimp Burger combo
The classic Savory Shrimp Burger Extra Value Meal remains available at a promotional price of just HK$39, making it one of the most affordable options in the lineup.
Second Wave of CHIIKAWA Lucky Charms
Building on the success of the first wave of CHIIKAWA ARTIVERSE Holographic Lucky Charms—which sold out within two days—McDonald’s has launched a second round featuring four new character designs: Hachiware, Flying Squirrel, Chestnut Bun, and Shiisaa. Starting August 4, customers purchasing the HK$72.50 five-item Shrimp Burger Big Bites Combo or the HK$49 Savory Shrimp Burger series will receive one random charm, while supplies last.
McDonald’s App users can also pre-order a special charm bundle, receiving an order confirmation email immediately, followed by a redemption QR code within seven working days for collection in mid-September.
Broader Implications: The Power of Character Collaborations
This campaign underscores a growing trend in Hong Kong’s quick-service restaurant sector: the strategic use of character licensing to drive foot traffic and repeat visits. McDonald’s previous CHIIKAWA promotions have demonstrated that limited-edition merchandise and packaging can create urgency, encourage social media sharing, and boost average transaction values.
For collectors and casual fans alike, the “CHIIKAWA ARTIVERSE” finale represents one of the most comprehensive character collaborations McDonald’s Hong Kong has ever executed. With the Fish and Shrimp Burger’s loyal fanbase, the introduction of novel sides, and the allure of exclusive packaging, the chain aims to close summer with a memorable—and profitable—bang.
Availability: All items are available while stocks last at participating McDonald’s Hong Kong locations. Terms and conditions apply. For the most current pricing and availability, customers are encouraged to check the official McDonald’s Hong Kong website or mobile app.