HONG KONG – McDonald’s Hong Kong is launching the second phase of its Lunar New Year campaign, introducing two highly anticipated chicken burgers and an innovative new beverage from McCafé, starting January 19. The move caters specifically to customers seeking non-beef options during the festive period, alongside exclusive collectible red packets featuring popular Sanrio characters, My Melody and Kuromi.
The annual tradition of the Prosperity series returns with the addition of the Golden Pineapple Chicken Burger (黃金菠蘿雞堡) and the Prosperity Chicken Burger (招財雞堡). These items join the existing seasonal favorites, including the Golden Potato Beef Burger, ensuring a diverse menu for holiday diners. These limited-time offerings will be available from January 19, coinciding with the popular Prosperity series that typically features the Prosperity Burger (招財福堡).
Festive Menu Expands Beyond Burgers
The Lunar New Year menu is further enhanced by the continued availability of other festive items. These include the spicy Prosperity Peppercorn Chicken Wings (開運青花椒味雞翼), the classic Twisty Fries (扭扭薯條), and two miniature sweet treats: the red bean and chocolate mini pies. Complementing these savory options are the seasonal Seafood Bisque, and the refreshing Strawberry Lactic Acid Drink.
In the beverage category, McCafé introduces the new Mochi Chocolate Purple Sweet Potato Fresh Milk (麻糬朱古力紫薯鮮奶). This rich, layered drink combines the earthy sweetness of purple sweet potato with McCafé’s signature 3.7 milk and chocolate, topped with chewy mini mochi for added texture. Also returning is the popular Strawberry Rose Latte, blending coffee with floral and fruity notes. McDonald’s App users can access special discount coupons, such as a $3 HKD reduction on the Strawberry Rose Latte.
Exclusive Collectibles and App Rewards
A significant draw for customers is the second wave of the collectible My Melody & Kuromi Red Packets (利是封). These special edition “Double Stars of Fortune” envelopes, which include mini spring couplets, feature the two beloved characters alongside images of McCafé coffee, McFried Chicken buckets, and festive fireworks.
To secure this highly sought-after collectible set, McDonald’s App users must redeem specific coupons when purchasing designated promotional meals. Qualifying purchases include the Golden Pineapple Chicken Burger set, the Prosperity Chicken Burger set, the Golden Potato Beef Burger set, or various festive multi-course meals (e.g., the Four-Course Feast or the Six-Course Feast). These incentive programs cleverly integrate digital engagement with the seasonal culinary promotion.
Furthermore, McDonald’s is utilizing its app loyalty program to offer members point-redemption discounts and free item coupons. App users can redeem points, starting from just 100 points, for discounts on items like the Peppercorn Chicken Wings and the new chicken burger sets. The program also features coupons for free food items, including McFried Chicken, Egg McMuffin, McNuggets, and the Spicy Leg Burger, reinforcing customer loyalty through exclusive digital benefits.
The roll-out of these festive products and promotional activities on January 19 cements McDonald’s role in celebrating one of Hong Kong’s most important holidays, offering a blend of traditional festive flavors and contemporary fast-food favorites. These limited-time menu items are expected to generate high demand throughout the Lunar New Year period.