Hong Kong fans of K-pop and fast-food collabs, mark your calendars: McDonald’s has officially launched its highly anticipated Asia-wide partnership with global icon G-DRAGON, bringing a limited-edition Korean-inspired menu and a six-piece line of collectible merchandise to the city starting September 17 at 9:30 AM HKT.
The collaboration, which spans 13 Asian markets, is a strategic fusion of McDonald’s global reach and the magnetic pull of K-Culture. For Hong Kong, that means not just a refreshed menu, but a full cultural moment—one that taps into the enduring appeal of the BigBang leader’s personal aesthetic, his label PEACEMINUSONE’s signature daisy motif, and a culinary nod to Korea’s rich fermented sauce heritage.
A Menu Built on Bold, Fermented Flavours
At the heart of the drop is the Gochujang Butter Sauce, a Korean-sourced creation developed by McDonald’s Korea. Inspired by the traditional jang fermentation process, the sauce balances the gentle heat of gochujang with the savoury depth of umami and the silky richness of butter. It’s a sauce designed to linger—complex, moreish, and decidedly Korean.
The star entrée is the Gochujang Butter Crunch Chicken Burger, featuring an oversized whole chicken thigh fillet, fried until golden, then finished with pineapple slices and crisp romaine lettuce. The result? A sweet-heat profile that plays beautifully against the creamy, spicy sauce. For those who prefer their chicken in nugget form, a Gochujang Butter dipping sauce for McNuggets delivers the same bold profile in a thicker, more decadent consistency.
The limited-edition Jeju Mandarin Coconut Soda offers a citrusy counterpoint, bright with Korean tangerine and finished with chewy coconut pearls. Meanwhile, two new Shake Shake Fries flavours—Korean BBQ and Honey Butter—provide options that range from smoky-sweet to rich and indulgent.
Desserts, Snacks, and a Nostalgic Return
Sweet tooths aren’t left out. The Sweet Heart Crunch OREO® McFlurry layers smooth soft-serve with OREO® pieces and pink heart-shaped crisps—playful, photogenic, and unmistakably on-brand for a G-DRAGON campaign. Also joining the menu is a Korean-imported Salted Caramel Mini Sticks, a crunchy exterior hiding a liquid salted caramel centre that delivers a satisfying sweet-salty tension.
Two returning favourites—the Korean Sweet & Spicy Fried Chicken and the Crispy Chicken Burger—have also been upgraded, with the former re-marinated in a deeper, spiced glaze and the latter boosted with a smoky, Korean-sourced sauce and a premium sesame bun.
Streetwear-Ready Merch and App Perks
Packaging across the promotion has been redesigned with a black-and-white PEACEMINUSONE daisy print, punctuated by an “MCD” heart logo—a collaboration that blurs the line between fast-food wrapper and streetwear drop.
On September 21, McDonald’s will release limited “I’M M FAN” collector cards, followed on September 23 by the full merchandise lineup: a retro McDonald’s cap, metal enamel pins, and a canvas tote bag co-branded with PEACEMINUSONE. Further redemption details are expected to drop via official channels.
McDonald’s App users can also stack value with coupons including meal combos priced at HK$5 off for the new burger with dessert, $10 add-ons for Gochujang Butter McNuggets, and selected set meal discounts.
Where to Find It
The limited menu is available at most Hong Kong outlets, though some locations—such as theme parks, racecourses, and select shopping malls—are excluded. Fans are advised to check the official app or website for full terms, availability, and redemption instructions. As with any limited release, quantities are finite, and items are expected to move quickly.
A Cultural Bridge, One Bite at a Time
This collaboration is more than a promotional tie-in. It’s part of a broader trend where global fast-food giants leverage K-culture’s worldwide resonance to create cross-border experiences. For fans of G-DRAGON and McDonald’s alike, it’s an invitation to taste a small piece of that cultural moment—whether through a sauce inspired by centuries-old fermentation methods or a cap emblazoned with a daisy.
As the line between food and fashion continues to blur, one thing is clear: the secret menu just got a K-pop upgrade. Mark the date, set your alarms, and bring your appetite.