Hong Kong — McDonald’s Hong Kong is turning the back-to-school rush into a reason for celebration, launching a limited-edition line of CHIIKAWA Happy Meal toy pen toppers starting August 28, while simultaneously extending its wildly popular McGriddles all-day breakfast and $10 hash brown offer through the weekend.
Beginning Friday, August 28, customers purchasing a Happy Meal at any participating McDonald’s location—whether through the mobile app, self-service kiosk, or counter—will receive one of eight collectible CHIIKAWA character pen toppers. The beloved Japanese characters, known for their irresistibly cute designs, have been reimagined in McDonald’s staff uniforms, taking on roles such as restaurant manager, delivery driver, McCafé barista, and customer service representative.
These toys are more than just desk ornaments. Each functions as a practical pen sleeve, making them both a collector’s item and a functional accessory for students heading back to class.
CHIIKAWA Toy Release Schedule
The eight characters will be released in pairs every Friday over four weeks:
- Week 1 (August 28): Chiikawa McDonald’s Manager, Hachiware McDelivery Courier
- Week 2 (September 4): Kurimanju McCafé Barista, Otter Master McDelivery Courier
- Week 3 (September 11): Usagi McDonald’s Crew Member, Flying Squirrel Customer Service Manager
- Week 4 (September 18): Fūjin McDonald’s Manager, Furuhonya McDonald’s Crew Member
Supplies are limited, and the promotion runs while stocks last. No additional purchase is required beyond a standard Happy Meal.
McGriddles All-Day Breakfast Extended to Saturday and Sunday
In response to overwhelming demand, McDonald’s has confirmed that its McGriddles all-day breakfast offer—previously a weekday-only promotion—will now be available on weekends. On Saturday, August 29, and Sunday, August 30, guests can enjoy McGriddles套餐 at any hour.
Key weekend deals include:
- $37 HKD Maple Syrup McGriddles with Pork Sausage and Egg (includes hash brown and drink)
- $37 HKD Chocolate McGriddles with Pork Sausage and Egg (includes hash brown and drink)
- $10 HKD hash brown add-on available until August 30
- Free hash brown upgrade when ordering any Extra Value Meal after 11:00 AM on Saturday and Sunday
For those torn between flavours, McDonald’s is also offering a limited-time “Yin Yang Pancake Breakfast Combo” from August 28 to 30. Priced at $40.50 HKD, the combo includes one Maple Syrup McGriddles and one Chocolate McGriddles, served with pork sausage, scrambled eggs, and a hash brown.
What This Means for Hong Kong Families
The timing of these promotions is no coincidence. With the school year about to begin, parents and working professionals are looking for quick, affordable, and morale-boosting meal options. The CHIIKAWA collaboration taps directly into the city’s enduring appetite for character-themed merchandise, while the extended McGriddles offer provides a budget-friendly breakfast solution for busy weekend mornings.
“We’ve seen an incredible response to our all-day breakfast initiative, and extending it to weekends was a natural next step,” a McDonald’s Hong Kong spokesperson said. “Combined with the CHIIKAWA toys, we hope to bring a little extra joy to families preparing for the new school term.”
Broader Implications
McDonald’s Hong Kong continues to leverage pop culture partnerships to drive foot traffic and Happy Meal sales. Previous collaborations with Pokémon, Sanrio, and Disney have proven highly successful among both children and adult collectors. The CHIIKAWA rollout underscores a broader trend in Hong Kong’s quick-service restaurant sector: limited-edition collectibles are no longer just for kids—they’re a powerful marketing tool for engaging customers of all ages.
For collectors and families alike, the next four Fridays will be a race against time. With only two characters available per week and no guarantee of restocks, savvy customers are advised to visit early and plan their visits accordingly.
Actionable Takeaways for Readers:
- Visit McDonald’s on Fridays from August 28 to September 18 to collect the latest CHIIKAWA pen topper with any Happy Meal purchase.
- Take advantage of the McGriddles all-day breakfast on August 29–30, especially the post-11:00 AM free hash brown upgrade.
- Try the limited Yin Yang Pancake Combo before it disappears on August 30.
- Check the McDonald’s Hong Kong app for real-time stock updates and exclusive offers.
As the back-to-school season kicks into high gear, McDonald’s is betting that a dose of cuteness—and a warm, syrup-drenched McGriddles—is exactly what Hong Kong needs to start the year right.