Celebrated Tokyo ramen brand Konjiki Hototogisu is set to strengthen its presence in the Hong Kong dining scene with the grand opening of its sixth local outlet at Cityplaza on April 24. To mark this expansion, the Michelin-starred establishment is launching an enticing introductory promotion, offering diners a 50% discount on a second bowl of selected signature ramen for one week.
A Culinary Milestone in Taikoo Shing
Renowned for securing a Michelin one-star rating in Tokyo for five consecutive years, Konjiki Hototogisu has successfully captured the palates of Hong Kong residents since its local debut. The new outlet, located at Shop 315, 3/F, Cityplaza, marks a significant milestone for the brand, joining its existing network of branches in Central, Tsim Sha Tsui, Kowloon Tong, Wong Chuk Hang, and the airport.
To ensure the highest standards are maintained from day one, brand founder and head chef Atsushi Yamamoto will personally oversee the launch ceremony. Enthusiasts can expect a rare treat, as the acclaimed chef will be stationed at the new venue to supervise operations, engage with patrons, and ensure the authenticity of the preparation methods for the signature bowls.
Limited-Time Opening Promotion
In a generous gesture to welcome the community, the Taikoo Shing branch will host a special “Second Bowl Half Price” event running from April 24 to April 30. This offer allows groups or solo diners with large appetites to explore the menu at a fraction of the cost.
The promotion applies to five specific signature dishes, highlighting the diverse flavor profiles the brand is famous for. Eligible items include:
- Clam Broth Salt Ramen: A delicate broth utilizing the natural umami of clams.
- Clam Broth Soy Sauce Ramen: A classic variation with a rich, aromatic soy base.
- Smoked Black Pepper Tonkotsu Ramen: A robust pork bone broth infused with smoky notes.
- Spicy Tonkotsu Ramen: For those seeking an extra kick.
- Oyster White Broth Ramen: A creamy, seafood-intensive option.
Practical Information for Diners
The new Cityplaza location operates daily from 11:30 am to 10:30 pm. Given the popularity of the brand and the limited duration of the opening discount, visitors should anticipate potential queues during peak hours. While the telephone contact for the new branch is currently pending, updates are expected on the brand’s official social media channels.
Strategic Expansion and Market Impact
The decision to open a sixth branch in the bustling Eastern district of Hong Kong Island reflects the enduring demand for high-quality Japanese ramen. By bringing Chef Yamamoto’s creations closer to residential hubs like Taikoo Shing, Konjiki Hototogisu continues to bridge the gap between street food accessibility and fine dining prestige. As the Hong Kong F&B market remains highly competitive, this expansion signals a confident stride forward for the “overseas dragon” brand.
Readers planning to visit are encouraged to check the Konjiki Hototogisu official website or Facebook page for real-time updates on opening hours and availability.