Mira eShop, the digital retail platform under the Miramar Group, has officially unveiled its highly anticipated “11.11 激賞祭” promotion, running until November 19. Featuring over 50 exclusive deals spanning fine dining, spa treatments, and traditional New Year cakes, the event offers deep discounts across the group’s prestigious dining portfolio. Highlights include a limited $111 Yamm lunch flash sale, buy-one-get-one-free festive buffet vouchers, and discounts of up to 53 per cent on celebrated seasonal banquets.
The $111 Flash Sale & Prime Buffet Dates
One of the most exciting draws is the Friday flash sale on November 13. At precisely 11 AM, a limited number of diners can secure vouchers for Yamm’s acclaimed lunch buffet—showcasing unlimited ice seafood and Peking duck—for just $111, a steep reduction from the standard $536.80.
For those seeking a more leisurely experience, Yamm is offering a Buy One Get One Free deal on its festive lunch from December 1 to 10 (Monday to Thursday). Two diners can indulge for as little as $625 total, bringing the per-person cost down to $312.50 against the original price of $1,205.60.
Luxury Banquets at Unprecedented Prices
The promotion also provides significant savings at several Michelin-recognized restaurants. At National Restaurant (國金軒) in The Mira, diners can enjoy an autumn feast featuring roast suckling pig, foie gras, and abalone for just $768 per person (minimum four guests), representing a 53 per cent discount. A complimentary glass of wine is also included.
Tsui Hang Village (翠亨邨) follows closely with a 56 per cent reduction on its abalone and conpoy tasting menu, priced at $748 for two. For shellfish lovers, the restaurant’s seasonal crab roe set is available at a 59 per cent discount. Meanwhile, Tang Shu offers its weekend brunch at 64 per cent off, with groups of four receiving a complimentary half serving of osmanthus tea-smoked crispy chicken.
Festive Cakes and Relaxing Retreats
Looking ahead to the Lunar New Year, the eShop is offering an early-bird selection of premium New Year cakes with discounts starting at 35 per cent off. Must-try items include the Tsui Hang Village Coconut Rice Cake at $178.60 and the National Restaurant’s Golden Abalone Rice Cake at $321.10.
For wellness-focused shoppers, MiraSpa is featuring a 45 per cent discount on its 120-minute exfoliation and aromatherapy massage package. A separate day-pass deal allows two guests to enjoy a Swedish massage and unlimited access to the spa’s infinity pool for $1,210 ($605 per person).
Maximizing Value with Mi+ Membership
Shoppers can amplify their savings by joining or logging into the Mi+ loyalty program. Members unlock exclusive pricing on select items and earn double M Points, which can be redeemed within the Mi+ app or used as cash at group restaurants. Additionally, anyone spending a net of $2,000 on eligible dining, spa, or cake products receives an instant $111 discount (while supplies last, non-stackable).
With stock strictly limited and the best offers likely to vanish quickly, Hong Kong food lovers are encouraged to book their dining and spa experiences at the Mira eShop website without delay. This year-end event not only elevates the holiday season but also sets a strong benchmark for value-driven luxury dining in the city.