A new Japanese-style raw donut shop is set to open its doors in Mong Kok this June, promising a light-as-air confection made with imported flour and a proprietary 18-hour fermentation process. O’FOR DONUT, located at T.O.P This is Our Place on Nathan Road, will officially launch on June 6, 2026, with a limited-time buy-three-get-three promotion to celebrate. Currently in soft opening phase, the dessert bar offers over 20 sweet treats, including the coveted raw donut that defines its name.
What Makes These Donuts Different?
The star of the menu is the nama (raw) donut, a Japanese-style confection distinguished by its ethereal texture. Unlike traditional deep-fried versions, these donuts undergo a lengthy preparation: the dough is crafted from Japanese wheat flour combined with a homemade tangzhong (water roux) starter, then cold-fermented for 18 hours. The result, according to the shop’s promotional materials, is a melt-in-the-mouth consistency with an almost airy, cloud-like crumb.
“The long fermentation develops both flavour and a delicate structure,” explains a representative from O’FOR DONUT, as quoted in official images. “We wanted something that feels light, almost like eating a sweet whisper.”
Beyond the Donut: A Full Dessert Menu
While the raw donut is the flagship item, O’FOR DONUT does not stop there. The menu boasts more than 20 rotating selections, including:
- Roman cream buns – generously filled with rich dairy custard
- French bouchées – crisp, buttery pastry shells with a caramelized crust
- Dubai-style chocolate Q-bites – chewy, indulgent morsels with Middle Eastern flair
- Mochi daifuku – soft, glutinous rice cakes with various fillings
The shop also plans to introduce seasonal and limited-edition flavours on an irregular basis, keeping the lineup fresh for repeat customers.
Opening Details and Promotional Offer
Store name: O’FOR DONUT
Address: Shop 15, G/F, T.O.P This is Our Place, 700 Nathan Road, Mong Kok
Status: Now in soft opening; grand opening scheduled for June 6, 2026
Promotion: On opening day, the shop will run a buy three, get three free offer on raw donuts – while supplies last. Customers are advised to follow the official Instagram account (@ofordonut) for real-time updates.
Why This Matters for Hong Kong Dessert Lovers
Mong Kok has long been a hub for innovative street food and dessert concepts, but O’FOR DONUT enters a niche segment that has grown rapidly across East Asia. The Japanese nama donut trend first gained traction in Tokyo and Seoul, where bakeries built cult followings around the ultra-soft, freshly made rings. Hong Kong, with its appetite for novelty and premium ingredients, appears to be a natural next stop.
The shop’s emphasis on artisanal techniques – using imported flour, tangzhong, and extended fermentation – also reflects a broader shift in Hong Kong’s dessert scene: away from mass-produced sweets and toward small-batch, texture-driven creations. For residents and tourists alike, O’FOR DONUT offers a quick, Instagram-friendly indulgence without sacrificing quality.
What to Expect Next
As the June 6 opening approaches, the brand is expected to release more details about its full menu and ongoing promotions. Early visitors during the soft-opening period have posted positive reviews on social media, praising the donuts’ lightness and the variety of accompaniments.
For those planning a visit, the shop is located just steps from Mong Kok MTR station, making it an easy stop for an afternoon treat. And with the buy-three-get-three deal on opening day, it’s an ideal chance to sample multiple flavours – or to share with friends.
Related reading: For more Hong Kong food discoveries, explore guides to dessert hotspots in Causeway Bay, Tsim Sha Tsui, and beyond. Follow O’FOR DONUT on Instagram for flavour announcements and special releases.